Prospero Influence On Miranda - 1308 Words

William Shakespeare depicts Miranda as an innocent and naive young woman in The Tempest (1611). Her actions are largely influenced by her relationship with her father Prospero. This is a result of her isolation growing up, with only Prospero to raise, guide, and teach her from the young age of three. To analyze the influence Prospero has on Miranda it is necessary that we look at her language of assertiveness in Mirandas interactions with other characters, particularly Caliban and Ferdinand. Mirandas first appearance in The Tempest serves as an introduction to her mild and innocent character. Miranda is first introduced in Act 1 Scene 2. She begins the dialogue of this scene with â€Å"If by your art, my dearest father, you have put the†¦show more content†¦Mirandas view of Caliban is one of a monster that is vile and disgusting. During Mirandas interaction with Caliban in act 1, scene 2, we get a glimpse of her slipping out of this innocent preconceived idea of her charact er. Having grown up being raised solely by Prospero, there is no doubt that Mirandas view of Caliban is greatly influenced by the way Prospero thinks of Caliban. Prosper calls Caliban â€Å"Thou poisonous slave, got by the devil himself† (line 319). Miranda mirrors this view of Caliban by calling him â€Å"a villain† (line 308) and an â€Å"abhorred slave, which any print of goodness wilt not take,† (line 351). We can see that Miranda holds a view of Caliban that is identical to the view Prospero has of Caliban. Miranda claims to have pitied him once saying â€Å"I pitied thee,† (line 352), which is why she taught him to speak English. She claims she but in unmeasureable effort into teaching him as we see in lines 353-354, â€Å"Took Pains to make thee speak, taught thee each hour one thing or other.†. It is clear now however that she pities him no more. â€Å"I endowed thy purposes with words that made them known.† (line 356-357). She belie ves she paid Caliban a favour by teaching him her language. She says all this in response to Calibans vulgar words about his attempt to rape Miranda. Miranda feels that she did a favour for Caliban and he repaid her with betrayal in the form of sexual assault. She no longer pities him but hates him in the same way ProsperoShow MoreRelatedEssay on Isolation of the Individual in Society in The Tempest1458 Words   |  6 PagesIsolation of the Individual in Society in The Tempest In William Shakespeares play, The Tempest, characters such as Caliban, Prospero, Miranda and Ferdinand, experience varying degrees of consequences, due to their change in behaviour, while isolated from society. Although isolation from society affects the characters in different ways, some see it as being advantageous while others see it as being a curse. This essay will show how characters in The Tempest sufferRead More The Manipulation of Prospero Essay645 Words   |  3 PagesThe Manipulation of Prospero Manipulation means to influence or manage shrewdly or deviously; to tamper with or falsify for personal gain. In William Shakespeare’s play, The Tempest, we meet an interesting, mysterious Prospero, a magician and the true Duke of Milan now living on a deserted island with his daughter Miranda. Prospero has the power to manipulate his own daughter and does this because he wants to protect her from danger. Prospero has an interesting relationship with hisRead MoreShakespeares Presentation of the Relationship between Prospero and Caliban in The Tempest1202 Words   |  5 PagesRelationship between Prospero and Caliban in The Tempest Shakespeare’s ‘The Tempest’ is set on a small island between Tunis and Naples. The play is initially based around Prospero; once Duke of Milan, a loving father to Miranda and inhabitant of the island for the past twelve years, after being usurped by his scheming brother Antonio. When exploring the relationship between Prospero and Caliban, a ‘whelp hag-born’ living on the island when Prospero and Miranda first arriveRead More Comparing Power in Shakespeares Tempest and Aime Cesaires A Tempest1297 Words   |  6 PagesPower in Shakespeares Tempest and Cà ©saires A Tempest      Ã‚  Ã‚   Power is defined as the possession of control, authority, or influence over others.   In William Shakespeares The Tempest and Aimà © Cà ©saires A Tempest, power is a key element in the relationships that exist between characters.   As Caliban and Prospero battle for dominance over the island, Miranda finds that she holds a certain power of her own as she matures from an innocent youth to a sensual, strong-headed young woman.   Seen byRead MoreTheme Of Irony In The Tempest725 Words   |  3 Pages- a source of his enchanting powers and an influence over supernatural elements. Prospero uses the Magic Cloak to regain his Dukedom and to punish the evil. The Tempest uses vivid imagery to expand the audiences imagination throughout the play. The storm is the most lucid imagery in the play as it symbolizes Prosperos anger and suffering. Prospero is powerful enough to whip up a storm that causes a shipwreck to teach his enemies a lesson. Prospero manipulates everyone in The Tempest just likeRead More Exploring Shakespeares Presentation of the Theme of Power in The Tempest1647 Words   |  7 PagesHe presents these forms of power in a number of ways. In The Tempest Prospero appears to hold the majority of the power. He maintains his control over other characters in various ways, for example he uses the power of love to influence his daughter Miranda. Miranda is devoted to her father, and Prospero uses guilt to maintain this. In their first conversation, Prospero?s power over Miranda becomes apparent. She says ?Alack, what trouble/Was I then to you!? and itRead MoreDefinition And Discussion On Romances961 Words   |  4 Pagesisland, where Prospero, the rightful Duke of Milan, plans to reestablish his daughter Miranda to her correct place using skillful and illusion manipulation. Magician Prospero, rightful Duke of Milan, and his daughter, Miranda, have been stuck for 12 years on an island after Prospero s brother Antonio overthrew him with the 3-year-old Miranda. Gonzalo, the King s counselor, had covertly delivered their boat with sufficient water, food, clothes and the most-high-quality books from Prospero s libraryRead MoreEssay on Quest for Power In The Tempest1208 Words   |  5 Pagesambition and the moderation of ones ambition play in the effectiveness of control. Through their simple actions the characters from The Tempest expose their individual philosophies concerning strength and power. Moreover, these individuals influence or apparent influence upon each other must be contrasted to derive Shakespeares views. Po wer is sought universally among men, yet the control is achieved through moderation of ones ambition.    A clear definition of power may be ascertained throughRead MoreEssay on William Shakespeare: The Tempest561 Words   |  3 Pageshas used Prospero’s craft of magic, his great source of power, to influence and change the fates of other characters in the play; for personal gain or for the good of others. His personal gain is seen by his plan to use his power and magic for his vengeance against his brother Antonio, whom usurped his throne. For non-selfish reasons, he uses his power and magic to unite and create love between Miranda and Ferdinand throughout the play. Throughout the play, neither ofRead MoreEssay on Shakespeares The Tempest as a Microcosm of Society1240 Words   |  5 Pageshis child, masters to servants, male to female, and the rational to the irrational within the human microcosm itself ([London: Macmillan Press Ltd., 1978], 127). Prospero himself is an observer of and experimenter with human behavior: he saw human nature at its worst when his brother usurped his dukedom and sent Prospero and Miranda off to almost certain death; he has tried to nurture Caliban’s human half and to teach the monster acceptable human conduct; he demonstrates a working knowledge of

Salman Rushdi Using Magical Realism as a Post-Colonial...

Salman Rushdie is a meta-fiction writer, composing Midnight’s Children in a way that systematically draws attention to the fact that it’s a fictitious concoction questioning the relationship between fiction and reality. In Midnight’s Children, Rushdie uses historical events as reference points in the lives of his characters. Saleem Sinai’s life, and the lives of his familial predecessors, is defined by historical events. Beyond using historical events to denote the lives of his characters, Rushdie uses magical realism as a post-colonial device. He uses pastiche to keep the reader’s interest trained on the stories, referencing The Arabian Nights, among other works. Rushdie employs parody throughout the novel, molding history to his tastes,†¦show more content†¦Rushdie’s fundamental use of magical realism is associated with the telepathic abilities of Saleem and the other â€Å"Midnight’s Children.† These abilities enable Saleem and the one thousand and one children to communicate with each other in Saleem’s mind, and for Saleem alone to read the minds of those around him.. This specific number- 1,001- is also key in The Arabian Nights, also known as One Thousand and One Nights. What happens in the text also parallels the magic in Arabian Nights, such as the attempt to electrocute Saleem at the latrine (406), and his journey in the â€Å"basket of invisibility† (436). In Midnights Children, the narrative, albeit somewhat fictive, comprises Indian history. By using magical realism as a post-colonial device, Rushdie is drawing attention to relationship between the clearly magical, such as the children born close or exactly on the time of India’s independence having supernatural powers, and the clear facts, like India’s independence day of August 15th, 1947. At one point in his narrative, Saleem is musing about the chthonic beings Radha and Krishna, characters from the epic Ramayana, and also the title characters from a classical Arabic story, Layla and Majnun. These are references to indigenous Indian culture. He then goes on to include Romeo and Juliet, Spencer Tracy and Katherine Hepburn (297), all of whom are distinctly Western. This method chronologically entwines characters from Indian cultural history and

Plm Scholars free essay sample

Panamanian Eng Lungs Eng Manila lives up its name by providing quality education that meets global standards. Enrolled students of Panamanian Eng Lungs Eng Manila (PLUM) are given the title of scholars because of their Excellency not just academically but because they possess what is referred to as multiple intelligence. Scholars of PLUM have intelligence Of the mind, body and emotion. Scholars are trained by the institution to become the best by setting high standards on academic retention that challenges the students to study hard and show their true ensues.PLUM aims its students to be worthy of the title scholar and so, PLUM provides many and different opportunities in the athletic field, spiritual field and communication business field to all of its students regarding what course they are taking. Students of PLUM learns how to budget time, money and the institution enables them to have a strong willpower to overcome hardships of life when they are challenged to keep up good grades, good mood, good relations to others and a good body fitness whenever simultaneous school works are asked from them. We will write a custom essay sample on Plm Scholars or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page PLUM molds scholars who are people smart, body smart and academically smart individuals who are ready to take on the demands of not just the dynamic Philippine society but also the changing world. Behind every great individual there is an/are inspirations that enables them to reach or even exceed their goals. Plums excellent learning standards are rooted on the academic staff that thrives and grows which aims nothing but the production of global competitive graduates. The mentors are the roots of the scholars excellence and are important as much as child need his/her arenas.Some things in life that are worth less are sometimes the better things compared to those expensive ones. PLUM is a state university that offers free education to residences of Manila. Despite being a public university, PLUM is one of the best universities out here in the Philippines. The university received many awards and many of its scholars are board exam top-mothers. Graduating is PLUM provides an individual a wide choice for employment for if you can make it here, then you can make it anywhere.

Mitosis Essays - Fertility, Developmental Biology, Reproduction

Mitosis Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual rMitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.eproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reprodMitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.uction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.meosis which is a process of sexual Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosi s which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of s exual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.Mitosis is the process of asexual reproduction. Humans use meosis which is a process of sexual reproduction.

The Short Story “a Bride Comes to Yellow Sky” free essay sample

The short story â€Å"A Bride Comes to Yellow Sky† focuses around Yellow Sky’s town martial, Jack Potter, during a time when many important changes are occurring in his life. In the story Potter is returning from a trip to San Antonio. We will write a custom essay sample on The Short Story â€Å"a Bride Comes to Yellow Sky† or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He had gone there simply â€Å"to meet a girl he believed he loved† but while he was there he impulsively married her. Now bringing her home, Jack Potter is fearful of the changes this action signifies, and how it will be received by his friends in Yellow Sky. Yellow Sky has remained representative of the old west, and has perhaps resisted change longer than most areas, so he realizes that a major change such as his marriage might be received unfavorably. In the end however change is inevitable, and a short trip away from his home has caused many changes in Jack Potter, and in his life. The Changes with Potter seemed to have all started by his trip to San Antonio. A simple thing, such as a change in environment, and Potter’s actions changed dramatically. On the train returning to Yellow Sky the changes in Potter become more apparent. There are many changes; he is experiencing new actions such as splurging and tipping, he is now a newly married man and acts the part, and he has new clothes in the form of a black suit, which only emphasizes his rough appearance. Being a town martial, a black suit would be an uncommon and impractical thing for him to wear while outside, keeping order in a hot dusty town. Potter and his new wife are also returning first class, which Potter, not being any sort of business man, and living on the wages he would earn as a town martial, would not normally do. It is an extravagance, but because of his new marriage he wanted to treat himself and his wife and â€Å"go the whole thing. † His wife also notices this, exclaiming at the price of a meal in the parlour-car, asking if it isn’t too much for them. To this Potter replies â€Å"Not this trip, anyhow,† seeing the elegant furnishing, and the cost of everything as all as being reflective of â€Å"the glory or their marriage† and of the changes being a positive thing. The newly married couple is so happy, and shyly enjoying the new experience of the train and each other so much, that the other passengers take notice and are amused by them. Though clumsy at times, and obviously new to such actions as tipping, and dealing with porters, Potter is also excited, showing off the train to his wife proudly. The train car itself represents changes in Potter, and his pride in showing it to his wife shows that Potter is glad of the changes and is embracing them. Despite this, Potter is also nervous, evident by his hands which â€Å"were always performing in the most conscious fashion†, not because he himself dislikes the changes, but he fears Yellow Sky might not be so willing to accept them. Yellow Sky is a town that is seemingly unchanging, but even in this small town things are moving forward. There is a new hotel, and there is a drummer in from out of town, there to sell new goods and talk of new things he has seen elsewhere. The salesman himself would be a change from the norm, and though the townsfolk allow him to be there, they do not really accept him, not participating in conversation with him in the bar, and appearing to be somewhat wary of him. In Yellow Sky is a man named Scratchy Wilson. Normally quite a harmless man, he goes gun crazy and becomes a bit violent when he drinks. He is the â€Å"last one of the old gang that used to hang out along the river†, and in many ways represents the old ways. Still, even he shows some signs of being affected by change, such as wearing a new shirt from New York. In the past, whenever Scratchy had been drinking and went looking to cause trouble, Potter was there to keep the peace. This time when he has been drinking, Potter isn’t immediately there to deal with him as he normally would, by going out and fighting him. Going on a bit of a rampage, Scratchy calls for a fight, looking for Potter, wanting events to progress as they had on previous occasion. When no offer of a fight is forthcoming Scratchy becomes confused, and finally decides to seek out Potter himself by going to Potter’s home. He calls for Potter to come out, but because Potter and his wife have not arrived yet Scratchy can only continue to yell challenges. When Potter does arrive however, Scratchy finds not his old antagonist but a different man, a changed Potter. Despite most everything else being basically the same, this one important element is different. This new Potter carries no gun and tries to put off the fight, which shocks Scratchy because Potter has never been seen without his gun, nor has he ever been unwilling to fight Scratchy. Scratchy then becomes even more shocked when he discovers that Potter is not carrying a gun because he has just arrived with his new wife from San Antonio. In the face of this change Scratchy decides that the fight must be off, not knowing what else to do in these different circumstances. He was not a student of chivalry; it was merely that in the presence of this foreign condition he was a simpler child of the earlier plains. † No longer rampaging, he now acts like a disappointed child, sulking and dragging his feet as he leaves, submissive to the new way of things. It would seem that Potter will no longer have to fight Scratchy during one of Scratchy’s drinking bouts as he has had to often i n the past. This is one of the many things that it seems will be different in his new life. Many changes occur in this story, most of which are surrounding Potter. Although his life seems to have been the same routine for quite some time, even he cannot resist change forever, and finally away from the restraining eye of Yellow Sky change happens quickly and naturally to him. These changes are seen as even more pronounced because of how suddenly they occurred. As is usually the case, one change leads to another, and soon Potter is nearly a different person, with different ideals, priorities, and mannerisms. He has new life; he no longer carries a gun with him everywhere, and he doesn’t wish to fight because of a new wife. These differences cause change to come over even Scratchy, who was the last of his kind and represented an older way of things. Scratchy is forced to change, and to concede that things must be different to accept these changes. In the end it seems that what started as a simple trip to San Antonio led to a sequence of many events and many changes in the life of Jack Potter, causing his life to be quite different from what it was before.

Elements in the Human Body and What They Do

Elements in the Human Body and What They Do There are several ways to consider the composition of the human body, including the elements, type of molecule, or type of cells.  Most of the human body is made up of water, H2O, with cells consisting of 65-90% water by weight. Therefore, it isnt surprising that most of a human bodys mass is oxygen. Carbon, the basic unit for organic molecules, comes in second. 99% of the mass of the human body is made up of just six elements: oxygen, carbon, hydrogen, nitrogen, calcium, and phosphorus. Oxygen (O) - 65% - Oxygen together with hydrogen form water, which is the primary solvent found in the body and is used to regulate temperature and osmotic pressure. Oxygen is found in many key organic compounds.Carbon (C) - 18% - Carbon has four bonding sites for other atoms, which makes it the key atom for organic chemistry. Carbon chains are used to build carbohydrates, fats, nucleic acids, and proteins. Breaking bonds with carbon is an energy source.Hydrogen (H) - 10% - Hydrogen is found in water and in all organic molecules.Nitrogen (N) - 3% - Nitrogen is found in proteins and in the nucleic acids that make up the genetic code.Calcium (Ca) - 1.5% - Calcium is the most abundant mineral in the body. Its used as a structural material in bones, but it is essential for protein regulation and muscle contraction.Phosphorus (P) - 1.0% - Phosphorus is found in the molecule ATP, which is the primary energy carrier in cells. Its also found in bone.Potassium (K) - 0.35% - Potassium is an im portant electrolyte. Its used to transmit nerve impulses and heartbeat regulation. Sulfur (S) - 0.25% - Two amino acids include sulfur. The bonds sulfur forms help give proteins the shape they need to perform their functions.Sodium (Na) - 0.15% - Sodium is an important electrolyte. Like potassium, it is used for nerve signaling. Sodium is one of the electrolytes that helps regulate the amount of water in the body.Chlorine (Cl) - 0.15% -  Chlorine is an important negatively-charged ion (anion) used to maintain fluid balance.Magnesium (Mg) - 0.05% - Magnesium is involved in over 300 metabolic reactions. Its used to build the structure of muscles and bones and is an important cofactor in enzymatic reactions.Iron (Fe) - 0.006% - Iron is found in hemoglobin, the molecule responsible for oxygen transport in red blood cells.Copper (Cu), Zinc (Zn), Selenium (Se), Molybdenum (Mo), Fluorine (F), Iodine (I), Manganese (Mn), Cobalt (Co) - total less than 0.70%Lithium (Li), Strontium (Sr), Aluminum (Al), Silicon (Si), Lead (Pb), Vanadium (V), Arsenic (As), Bromine (Br) - pres ent in trace amounts Many other elements may be found in extremely small quantities. For example, the human body often contains trace amounts of thorium, uranium, samarium, tungsten, beryllium, and radium. Trace elements considered essential in humans include zinc, iodine, possibly silicon, probably boron, selenium, probably nickel, chromium, manganese, lithium, possibly arsenic, molybdenum, cobalt, and possibly vanadium. Not all of the elements found within the body are essential for life. Some are considered contaminants that appear to do no harm, but serve no known function. Examples include cesium and titanium. Others are actively toxic, including mercury, cadmium, and the radioactive elements. Arsenic is considered to be toxic to humans, but serves a function in other mammals (goats, rats, hamsters) in trace amounts. Aluminum is interesting because it is the third most common element in the Earths crust, yet serves no known function in living cells. While fluorine is used by plants to produce protective toxins, it serves no essential biological role in human beings. You may also wish to view the  elemental composition of an average human body  by mass. Sources Chang, Raymond (2007). Chemistry, 9th Edition. McGraw-Hill. ISBN 0-07-110595-6.Emsley, John (2011). Natures Building Blocks: An A-Z Guide to the Elements. OUP Oxford. p. 83. ISBN 978-0-19-960563-7.Frausto Da Silva, J. J. R; Williams, R. J. P (2001-08-16). The Biological Chemistry of the Elements: The Inorganic Chemistry of Life. ISBN 9780198508489.H. A., V. W. Rodwell; P. A. Mayes, Review of Physiological Chemistry, 16th ed., Lange Medical Publications, Los Altos, California 1977.Zumdahl, Steven S. and Susan A. (2000). Chemistry, 5th Edition. Houghton Mifflin Company. p. 894. ISBN 0-395-98581-1. Elements in the Human Body and What They Do

How to create competitive advantage for Chinese companies Dissertation

How to create competitive advantage for Chinese companies - Dissertation Example The Chinese firms have been internationalizing because of the motives both at the firm level and the national level. At the national level, the government’s intent to become the economic superpower and to utilize the foreign exchange reserves drove the Chinese firms to seek overseas opportunities. At the firm level, the Chinese firms were motivated to internationalize in order to acquire resources from the western countries in the form of knowledge, products, technology and strategic position to secure raw materials. However, they ventured into foreign markets without preparing themselves for the challenges that lie ahead. The first and foremost challenge is the Country-of-origin (COO) perception which lends a negative brand image in the minds of the consumers. Other challenges faced by Chinese firms include system inefficiency, technical challenges and capital constraints. Because of the cultural heritage there is excessive government intervention and bureaucracy. The Chinese managers have limited understanding of the local tastes, habits and preferences. They lack in service efficiency and they are conservative in spending on advertising and promotional activities. An evaluation of the theories and the strategy adopted by Haier can help the Chinese companies achieve competitive advantage. Findings reveal that the Chinese companies have to recognize that competitive advantage should be initially built on a smaller scale as small companies are better positioned to understand and satisfy customer needs. They can overcome the negative impact of COO by building a global brand through imagery, logos, slogans and other branding elements. Developing own brand is essential for emerging MNCs as they can face extinction against global companies if they enter the foreign market as the OEM. Targeting the lowest price position can ruin the brand image. Focusing on CSR activities to enhance the brand image can bring them at par with global brands. Incremental and sequential growth should be the strategy to enter foreign markets. Once established in the target market, the Chinese firms can then enter through mergers and acquisitions. The Chinese companies shou ld not focus on ownership as a pre-condition. Entering through alliances and joint ventures, help in controlling costs and enhancing learning opportunities. Overall, the study concludes that Haier pursued a different strategy for internationalization which other Chinese firms can emulate. Effective leadership, combined with global strategy of incremental growth, branding and innovation with investments in technology and developing core competencies can help the Chinese firms overcome the negative impact of the COO and compete against the global companies. The study concluded by suggesting other areas of research on the subject. Table of Contents Chapter I Introduction 1.1 Background 1 1.2 History of competition 3 1.3 Competitive advantage 3 1.4 The Chinese economy and the MNCs 4 1.5 Rationale for the study 5 1.6 Research aims and

Monitoring Employees on Networks Essay Example | Topics and Well Written Essays - 250 words

Monitoring Employees on Networks - Essay Example Organizations must be cautious about the employees’ use of e-mail because it might cause the confidential matters to be disclosed to public or competitors. An employ after leaving the organization can misuse the facility for spoiling the reputation of the company. Instant messaging plays a vital role in organization’s crucial period. It can boost domestic and international networks to meet certain challenges or emergencies. The major advantage of the instant messaging is that managers can effectively interact with their employees and vise versa. However, instant message might lead to quick and faulty decisions without evaluating the real facts. In addition, it might also cause employees to pass messages for creating unfair coalitions that might damage the integrity of the organization. The technology will help an organization to collect information on various aspects to update its functions for being competent. It will also help organizations to learn about the latest developments and trends for designing new

Television Essay Example for Free

Television Essay Disadvantages of television: 1. Television is a sort of time-consuming thing Instead of spending time on meaningful activities, many people tend to watch TV all day long. They waste time in watching their favorite programs on TV. This habit distracts them from their work, study, relationships and so on. 2. Television is a health hazard to people, especially to children Spending too much time on watching television can cause many diseases such as refractive error of the eyes (especially nearsightedness), obesity, heart attack, spine disease, mental disorder, etc. According to a report of Baker IDI Heart and Diabetes Institute, Melbourne, Australia, which was published on Circle magazine, people who watch TV for more than 4 hour a day have a higher risk (80%) of dying from heart disease compared with those who watch less than two hours. In addition, sitting in front of TV for a long time without doing any exercise, and eating unhealthy food (snack, pizza, chip, etc) leads to obesity easily. Furthermore, radiation, X-rays, electronic beam, and other rays generated from TV have bad influence on users’ health, especially their eyes. 3. Television also broadcasts some inappropriate programs Even though many programs provide useful things for people, there are still some which have bad influence on their psychology, especially children and teenagers. More and more violent and â€Å"hot† scenes have appeared on TV. Children and teenagers, who have not completely developed awareness and psychology yet, tend to imitate characters’ behaviors on TV. So, that is not a good idea to let children and teenagers watch these things. 4. Television helps spread false advertisements Not all advertisements appearing on TV are reliable. Many companies are willing to pay a large amount of money to have their products been be popular on TV, even low-quality products. As you can see, the people in ads are always attractive: women are always very beautiful and sexy; men are always handsome and manly; and they always love a particular product which seems very good. Therefore, customers (usually housewives) will be attracted by these ads and desire to own it; they are likely to spend money on those products. disadvantage of television** The television has a lot of advantages, but like all scientific inventions, while it provides a lot of entertainment and knowledge to us it also has some disadvantages. The main disadvantage of television is that by providing indoor entertainment to people it has decreased the level of social interaction between people. It has especially adversely affected family ties, because while in earlier years when there was no television, children and parents spent more quality time together, now they are just glued in front of the television and dont give a lot of time to each other. It can also influence kids in a bad way if they watch the programs full of violence and crime, but then that can be monitored by the parents and they can see to it that they do not watch anything that influences them negatively. As I see it, the major disadvantage of television is that it has weakened family bonds. *** It can cause you to gain weight Its pretty intuitive that spending the evening parked in front of the T.V. doesnt burn a lot deal of calories. In fact, sitting quietly in front of the television set burns a paltry 68 calories per hour. Not exactly a formula for good health and fitness. Combine that with the high calorie snacks most people consume while watching that suspenseful television sit-com and you can see how watching T.V. can quickly pack on the pounds. One smart move not many people make is to exercise while they watch television. If more people parked an exercise bike in front of the T.V. instead of a recliner, the world would be a healthier place. ***It wastes time Television watchers should keep a log of the hours they choose to sit in front of the boob tube. After they experience the shock of realizing how much time theyve wasted, they could then make a list of ways to use that time more productively. Some suggestions might be: spend time with family, friends, and pets; start a part-time business; meditate or pray; play a sport; or pick up a hobby. They just might discover theres more to life than whats happening on the latest reality show. You can bet when people come to the end of their life they dont regret not having watched more T.V. 5.Watching TV has become bad habbits of human being. We require some kind of etiquate to educate the human beings for watching TV execessively without getting the advantages of the same. We have lost all our old heritage to socialise the environment. Watching TV does not involve the person participation actively. In sub-conscious mind we just go on watching the subject without involving our active mind. We are also loosing the social activities as well as outdoor activities which gives boosting effect on human mind. We should generate awareness among the people about the disadvantage of watching the TV. Although this great invention of science has played major role in human life to give more comfort as well as information human requires for his developement but in my view disadvantages has also played vital role to destroy of old age heritage which in fact scientifically proven that outdoor as social activities gives metal and physical satisfaction. As we are well our that our encestors have develope sense of visualising the events happening at far distant places. This has happend because human has practiced his body in such a that they can see adn visualise the thing before the events take place. But TV may not give this opportunity to develope the human mind. Watching TV has become habbit and some time we do not prefer to visit relatives and friends house and also do not prefer to be visited by them. We would like to generate the awareness in the human being to visulaise this drawback in order to avoid untoward incident to happen in futre and repent on this activity at later date. We must develope and generate a group who can devote the time to make people aware about the outcome of this activity. *..* It Can Cause You To Gain Weight It’s pretty intuitive that spending the evening parked in front of the T.V. doesn’t burn a lot deal of calories. In fact, sitting quietly in front of the television set burns a paltry 68 calories per hour. Not exactly a formula for good health and fitness. Combine that with the high calorie snacks most people consume while watching that suspenseful television sit-com and you can see how watching T.V. can quickly pack on the pounds. One smart move not many people make is to exercise while they watch television. If more people parked an exercise bike in front of the T.V. instead of a recliner, the world would be a healthier place. *..* It Wastes Time Television watchers should keep a log of the hours they choose to sit in front of the â€Å"boob tube†. After they experience the shock of realizing how much time they’ve wasted, they could then make a list of ways to use that time more productively. Some suggestions might be: spend time with family, friends, and pets; start a part-time business; meditate or pray; play a sport; or pick up a hobby. They just might discover there’s more to life than what’s happening on the latest reality show. You can bet when people come to the end of their life they don’t regret not having watched more T.V. *..* It Makes You Dumber To be assured of this, all you have to do is tune in to some of the popular reality shows to witness the dumbing down of America. A study conducted in 2005 and published in the Archives of Adolescent and Pediatric Medicine showed that kids who had their own television set scored lower on mathematics tests. Several other studies have supported this premise. It’s important to set a good example for the kids of today by encouraging them to read and engage in the arts rather than park themselves in front of the television set. *..* It Promotes Passivity Television allows its audiences to live vicariously through the situations and lives of fictional characters. It’s far easier for a television viewer to experience the thrill of a television character’s success than it is to go out and create success on their own terms. This is particularly detrimental to children and teenagers who need to develop a strong sense of self and a purpose in life. Television encourages passivity. There’s no doubt that television view does have its benefits if carefully selected programs are viewed. It’s a way to stay informed about what’s happening in the world. Plus, there are variety of channels that offer educational programming where you learn new skills ranging from cooking to crafts. The trick is to not let television overtake your life or the life of your family to the exclusion of other more important activities. Let television be a treat rather than a daily ritual. CHILDREN from disadvantaged families watch more television than children from higher socio-economic backgrounds, research has found. The joint study by the Australian Institute of Family Studies and the University of New England also found that a third of Australian children aged over two are spending more than the recommended two hours a day watching TV. AIFS researcher Dr Ben Edwards said while childrens television watching was low in the first year, by two to three years of age, television occupied a significant portion of a childs time, particularly for those from lower socio-economic families. At critical ages for child development, when children are under three years old, the more disadvantaged the childs background, the more likely it was that they would watch television for more than two hours, he said.By the time children were aged between four and five, the proportion of children from disadvantaged backgrounds watching more than three hours of television a day was more than double that of children from advantaged backgrounds. The research also found that children from higher socio-economic backgrounds spent more time reading. Among the most disadvantaged families, 41-47 per cent of children were not read to at all, compared with only 15-22 per cent of children in the most advantaged families. Dr Edwards said the findings could help explain the means through which social advantage is transmitted across generations because, he argues, longer TV viewing can encroach on other learning and developmental opportunities such as reading and imaginative play. Four years ago, Carmel and Jesper Nielsen, from Prahran, began restricting their childrens TV viewing to weekends only. Their children now watch about six hours of TV a week. Computer games are limited to two hours a week. Basically, we felt it was displacing that creative and imaginative play as well as physical activity and, just as importantly, when they were watching TV there was very little family interaction, Ms Nielsen said. She said while it was initially difficult to reduce their childrens TV viewing, they are now just as happy to play with their toys or play sport outside.

Computer System: Concepts, Functions and Types

Computer System: Concepts, Functions and Types Before getting into the detail, it is essential to understand the concept of Computer System. Computer System is a general purpose device which can be programmed to carry out a finite set of arithmetic or logical operations. Since a sequence of operation can be readily changed, the computer can solve more than one kind of problems. In this assignment I will work on the following four different phases. Each phase will cover the related content in detail. In the first part we will understand the function of computer system. In this part, I will discuss the role of computer system in different environments. Hardware, software and peripheral components of a computer system. Comparing different types of computer system. The second learning outcome is be able to design computer system in this I will produce a system design specification to meet the clients need. Then I will evaluate the suitability of a system design specification. Third learning outcome is be able to build and configure computer system. I this will build and configure a computer system to meet a design specification, then it will be test and document a computer system. Fourth learning outcome is be able to undertake routine maintenance on computer system. In this I will discuss performing routine maintenance tasks on a computer system and upgrade the hardware and software on a computer system. In this assignment, each issue process would be discussed in detail to understand the basic concept. LEARNING OUTCOME # 01 THE ROLE OF COMPUTER SYSTEM IN DIFFERENT ENVIRONMETS In this modern day computer system is used everywhere, example at Home, Business, Networking, Real-time, Communication. At home the computer is used for normal works like for searching information on internet, playing games and etc, for that we dont require a high speed computer. In business computer plays a big role, all business there is a finance department, the main activities of the finance department is to record all the business transaction, to control the finance cash flow and etc , for that the need a computer. The Networking is all about computers, For Networking computer is important. Without computer, Networking is impossible and we cannot share resources (i.e. files, videos, sounds, pictures, etc) and communication between two or more people will not be possible. For Networking we need at least 2 computers. We use computer system in Real-time. Real-time is a process in which people can communicate without any deadline. We can share our videos and etc. Sometimes people use computer as a TV. We can access to live information from a television station through a computer. Real-time can also refer to event simulated by a computer at same speed that they would occur in real life. Communication is now done worldwide using computer system. Today most of the computers are capable of communication, like we can send a message, documents, picture and etc to our friend on the other side of the planet. An instant messenger program allows two different computers to converse by typing in text or they can even voice chat with each other. THE HARDWARE, SOFTWARE, AND PERIPHERALS COMPONENTS OF A COMPUTER SYSTEM HARDWARE: Hardware consists of physical equipments of the computer. The components Hardware are power supply, motherboard, expansion Cards, hard disk and etc. A power supply unit converts alternating current electric power to low-voltage DC power for internal components of the computer. Motherboard is the main component inside the CPU. it is a large rectangular board with integrated circuitry that connects the other parts of the computer including the CPU, the RAM, the disk drive and etc. Expansion card in computing is a printed circuit board that can be inserted into an expansion slot of a computer motherboard or backplane to add functionality to a computer system via the expansion bus. Hard disk is a device for storing and retrieving digital information, primarily computer data. It consists of one or more rigid rapidly rotating discs, coated with magnetic material and with magnetic heads arranged to write data to the surfaces and read it from them. SOFTWARE: Software is a collection of computer programs and related data that provides the instruction for telling a computer what to do and how do it. There are 3 types of software: System software, Programming software and Application software. System software is computer software designed to operate the computer hardware to provide basic functionality and provide platform for running application software. Programming software include tools in the form of programs or applications that software developers use to create, debug, maintain or otherwise support other programs and application. Application software is developed to perform in any task that benefit from computation. It is a set of programs that allows the computer to perform a specific data processing job for the user. PERIPHERAL: Peripheral is a device connected to a host computer, but not part of it, and is more or less dependent on the host. These are input/output devices. Peripherals are: Keyboard, Mouse, Monitor, Speaker and etc. Keyboard is an input device, which is use to input data by typing. Mouse is a pointing device that functions by detecting two-dimensional motion relative to its supporting surface. Monitor is an electronic visual display for computers. The monitor comprises the display device, circuitry, and an enclosure. Speakers are external to a computer that disables the lower fidelity built-in-speaker. They often have a low-power internal amplifier. DIFFERENT TYPES OF COMPUTER SYSTEMS A computer is a general purpose device which can be programmed to carry out a finite set of arithmetic or logical operations. There are different types of computer system: Personal computer, Workstation, Minicomputer, Mainframe and Supercomputer. Personal computer: A personal computer can be defined as a small, relatively inexpensive computer designed for an individual user. Workstation: It is a type of computer used for engineering applications, desktop publishing, software development, and other types of application that require a moderate amount of computing power and relatively high quality graphic capabilities. Minicomputer: It is a mid size computer. In general, a minicomputer is a multiprocessing system capable of supporting from up to 200 users simultaneously. Mainframe: Mainframe computers are powerful computers used primarily by corporate and governmental organizations for critical applications, bulk data processing such as census. In some ways, mainframes are more power than supercomputers because they support more simultaneous programs. Supercomputer: Supercomputer is a board term for one of the fastest computer currently available. Supercomputers are employed for specialized application that requires immense amounts of mathematical calculations. LEARNING OUTCOME # 02 2.1 A SYSETM DESIGN SPECIFICATION TO MEET A CLIENTS NEEDS Kalba College needs new computer for their college. I went to the college n as per my serve I have made a list that how many computers are required for the college. So I have found out that they need total of 180 computers from which 100 will be for computer lab, 15 will be for male staff room, 15 will be for female staff room and 50 computers will be for graphic designing class. The requirements of the college is that they need more memory capacity to store the work, they want the computers to be fast so that no work is delayed and they need high graphics in the computers so they can for graphic designing. The problem with the current computers running is that the computers dont have enough memory capacity, the speed is very slow and they are not suitable for graphic designing. 2.2 EVALUATE THE SUITABILITY OF A SYSTEM DESIGN SPECIFICATION The computers we have design for the college is HP. The computers we have design are highly upgraded as the requirements of the college. The computers are made with more memory capacity then the before computers so every work is stored properly. In these computers the speed is also increased by installed more GB ram so that every work is done faster. The graphic card which we have installed, which have made the computers better in graphic designing. We also installed a cooling system in every computer so that it stay cool and dont have any problem even if it is used for hours and we also made the backing up option more easier in every computer so there will be no problem in backing up. We also made the security high so that any information is not leaked out and we have installed antivirus in every computer. We are also giving free maintenance for 8 years; if any problem is there with any computer we will fix it or replace the computer. We will compare different computers so u will have a better idea that HP Is better than other computers. HP ACER DELL IBM Hard Disk Drive 2TB 7200 rpm SATA hard disk drive 1TB hard disk drive 1.5TB hard disk drive 1TB hard disk drive Memory 10GB DDR3 Processor Graphic card LEARNING OUTCOME #03 3.1 BUILD AND CONFIGURE A COMPUTER SYSTEM TO MEET A DESIGN SPECIFICATION The steps in configuring a computer system are System installation System configuration System testing System installation: Our case has a slide-out tray, first we have to lay the case on its side. Then screw in the spacer mounts for fixing the motherboard. Insert the CPU socket to do this, raise the small lever at the side of the socket. Then place the processor, all the pins should slide smoothly into the socket. Once the processor in placed lock the lever back down. Dont forget to use thermal paste. Apply the thermal paste to the top of the CPU. This will help to transfer heat from the processor to the cooler. Make sure that the cooler is in the correct position. Clips fix cooler to the socket. Installing the RAM. The RAM must be suitable for the motherboard. Line up the RAM with its slot before installing it. Then, carefully press the module into the slot. Caution is recommended, as too much pressure may damage certain tracks on the motherboard. It is best to push one side down first. Then comes the installation of graphic card, nowadays graphic card are usually fitted in the AGP slot provided specifically for this purpose. The slot are located in the center of the motherboard Before fitting an expansion card, remove the appropriate slot insert from the back panel of the case. After that install the hard drive before that always leave some space above to prevent heat buildup. Then install the CD-ROM drive, it is similar to installing a hard drive, first check that the jumper configuration is correct and then install the CD-ROM in the case, but careful not to over-tighten the screws as excess pressure can damage it. Now its time to connect the cables. The 80-pin ribbon cable is for the hard disk and the 34-pin is for the floppy. Then connect the power supply cables. At last check that all connections are properly, once you have checked then you can start your PC. We will also install all the peripheral which are required for the college. System configuration: First configure Basic input Output System (BIOS) e.g.: clock settings, memory timing, boot order and drive setting. We have done the BIOS setting for all the computers so that there are no problems with the computers. We have installed an anti-virus to protect the computers for any unexpected viruses and we will update the anti-virus whenever updates are available. We have done everything as per your college requirements, we have set the files and folders sharing permission and we have done all the setting for the peripheral devices. 3.2 TEST AND DOCUMENT A COMPUTER SYSTEM System testing: We will test the system to find any fault in it, will check the Power On Self Test (POST) after that we will check the hardware e.g.: input/output devices, peripheral devices and then we will test the software to check if its working properly. LEARNING OUTCOME #04 4.1 PERFORM ROUTINE MANITENANCE TASKS ON A COMPUTER SYSTEM There are two types of Maintenance: Software Maintenance Hardware Maintenance Software Maintenance: We will upgrade the software if any update is available. We will update scheduling maintenance tasks, we will also do clean-up, back-up and we will do maintain other third party utility software e.g.: compression utilities, spyware removal. If there is any software error we will fix it with in 1 day and we will do a monthly maintenance for all the computers. Hardware Maintenance: Upgrade the hardware like installing and configure new peripherals e.g.: printers, scanners and etc. Installing additional or replacement devices e.g.: hard drive, memory, graphic, sound, optical media. We will monthly do the cleaning of the hardware.

The Affects of Video Games on Children

Do video games really affect the parts of a child brain? â€Å"The most widely used positive impact video games are said to have on children is that they may improve a player’s manual dexterity and computer literacy† (Norcia, Andrea 1). This is confirming that video games can help people with poor manual dexterity skills. My opinion is that adults should not blame aggression of children on specific gadgets such as video games. Video games should be amplified more now than ever and they affect kids negative by turning their focus off school. In opinion violent video games do not affect kids unless they are ignorant. Video games are very helpful despite the aggression it amplifies. My statement on this subject is that video games affect the United States children and adolescence but the people that play these video games believe people perceive the concept of gaming wrong. Do video games only affect kids that are susceptible to the function and emotions of the video game or is it the person themselves. People have perceived also that video games can have a negative effect on a kid’s social development but in my opinion believe that children function quite well socially for a people who interact with video games. Do you really believe that video games actually affect the parts of a child’s brain development? Do you think that the G. P. A of a child that plays video games is lower than one that does not? â€Å"It’s believed even though video games have advantages they play have negative effects on children† (Deepa Kartha 16) . The developments of people that play video games are as correctly intuitive as people who fraternize in different hobbies. Parents believe that it can affect a teenagers work if there to focused on the video games and not on the schoolwork. Game fanatic teenagers actually can focus more in school because it keeps there mind set of the real words ignorance in legislature. Do you believe that games affect kids or is just the video games that they play that affect them not the video games? People believe that violent video games affect the mind more than any other video game type out in the world. Classmates believe that children are more affected by games that have vulgar images in them. People develop the thought that kids are affected on their person not the action in a virtual stimulation and if that is the case time will get worse. Do you believe that video games can change the effect that they have on none completely developed children. Do you think that people and the way that they create video games make the child develop badly or is it the parent? People say that certain types of parents will challenge their child and blame it on their favorite objects for them being bad and or negligent parental figures. Do you believe that it can be the kids fault for neglecting his studies because he is playing to many video games? Theoretical gamers believe that the people that play video games all the time are sometimes not even mildly affected by the Meer concept that people believe they might lose certain mental functions from playing a video game. It is proven that all people are supposedly affected in some mental way when it come to video games that there functioning brain cells develop slower when they focus on the virtual reality in some video games. Do you believe that video games really affect the mentality of certain people that play many particular video games? It has been proven that when playing your attitude and aggression spots in your brain have been activated more. The facts have been proven that people co develop more when playing videogames with friends and or family members. Certain families play video games and yet they can and still do their schools work. Particular people play video games and text and it doesn’t affect them at all they still function quite fluently above others. Do you believe that some kids can have video games affect them just by watching other kids and young adults play the vulgar violence blood and gore video games? People described I believe that certain videogames can help you develop mentally and to keep kids entertained and functioning for the next day. Adolescences little brothers and or sister play video games with me and he has better grades than I do so I think that video games do not affect anything. People believe that a video game can mentally keep some people willing to strive but some people can take the video games so seriously there willing to kill themselves if they lose at the virtual life. Do you believe that some children can have video games affect them by interacting reading and or listening to the dialogue of the cut scenes in the video games? In a place of opinion people believe that video games do not affect hildren or and yet still the media have yet to verify the children that have a 4. 0 G. P. A and are very successful at life and in adulthood. People believe that they can also develop from the violent necessities of the video game world and people believe it keeps you in virtual contact. It has been stated by many that if u do not let the game get to serious than you will not be affected by the perceived stat istics of the video game world. Do your really believe that video games can affect the way that you excel in school or develop in mental methods. People believe that It depends where your opinion come from when you develop your choice on having video games or not. â€Å"It is perceived that the average teen video game player plays video more than 5 hours a day† (Norcia, Andrea 18). people are believed to have developed also the concept that besides causing kid s to slip up in school it can also affect their eyes because kids get closer to the television to interact more. Certain people that play video games believe that it actually does affect your eyes after long periods of time. Other people believe that video games are one of the most accurate ways to calm down and settle their mind. It has been described that the simplistic of the video game world have been misunderstood articles. People think that kids actually just like to play video games and nothing affects them at all maybe there eyes but that is it. If children did not have video games I believe that it would make them angered and disappointed that something the adults made for them we be taken from them. It is believed the development of children depends on the way that they raise their child because at delegated times parents will blame their attitude on video games. Do you believe that video games actually affect the mind of a young child? Does video games have anything to do with a kids brain or is it just the child themselves it’s believed to be a type of mental ability that affects the mind of a video game playing child. Will it always be perceived that the children that play video games can actually lose brain cells from different undeveloped digital video games? It is believed by many that video games can be a naughty type of habit or hobby yet people still play video games to fill their virtual hunger for the unreal lust of life. People will always have their own single thought opinions about children and their mental development when playing video games because specific video game playing children react differently to it. Do video games really affect the development of parts in a Childs brain or is it the child? Do video games affect the minds of children or do the children develop their own sense of ignorance. People have played video games for year and have never has any type of damage done to them mentally People believe that they can describe video games as a virtual world of excitement that can make you change your objectives of life into a different type of perspective. Phew gamers agree with the industry on saying that video games can actually affect your stand point when it comes to living life. Do you believe that everything revolves around video when thinking about a kids brain cells or is it just the violence and directive of the video game. Do you believe that video games affect the simple parts of a Childs brain or can it really mentally disable them? Have you ever developed the point in this paper that children need video games so that they can develop more intelligently and learn more things that have life to offer them? People have really developed a life line around the gaming system that all people who play are the same as all the others but we all play different games and we all play for different types of reasons. Do you still believe that video game really affect part of the Childs brain or is that just the way people perceive it to be? Do you really believe that kids can be mentally affected by the virtual game world? (Deepa, Kartha 1) States â€Å"Video games were first introduced in the 1970s and have now become an invariable source of fun and entertainment for children†. (Norcia, Andrea 2) States â€Å"They are a unique form of entertainment, because they encourage players to become a part of the game's script†. Can video games help manual dexterity and can develop different notations on your computer knowledge. So are video games for better or for worse all will they stay or will they leave?

Marketing Plan analysis on Forever Living Products Essay

1.Summary This assignment will look at the existing marketing plan for the company Forever Living Products that focuses on the selling of aloe vera based products. The marketing plan will show how the company focuses on two areas – the consumer and the distributor. Both seem to be interlinked and both are important in the objective of the company. Furthermore, recommendations on shortfalls and lacking information will be made as to ensure that marketing is optimised and that this sales orientated company can improve on sales and profits. 2.Introduction and Background Founded in 1978 on little more than dreams and hard work, Forever Living is a multi-billion dollar company, based in Scottsdale, Arizona, that manufactures and sells dozens of wellness and beauty products. People from  all over the world, including South Africa, distribute these life-enhancing products, providing the opportunity to own an own business and secure a financial future with a proven plan. With over nine and a half million distributors in over 145 countries, Forever Living offers a once in a lifetime opportunity of living a healthier, wealthier life. The founder proposed a very simple business idea to his closest family and friends over thirty years ago. Offer consumable products to the public that are proven to promote lasting wellness and health—and do it in a personal way. Instead of dumping big bucks into traditional advertising, compensate anyone willing to share these products with their family and friends. In minimising traditional advertising, the company’s marketing plan was developed as seen in Addendum A . This marketing plan is very simple and focuses primarily on sales and promotion levels of sellers. Since 1978, very little changes were done to keep up with trends over the years. 3.Business Mission Forever Living believes their greatest legacy is what they do for others and how they do it. â€Å"We adhere to sustainable practices that let us work in harmony with the earth, leaving a more promising future to our children. We take great pride in our charity foundation, Forever Giving, because it allows us to help others around the world who has needs far greater than our own. We are taking ideas and turning them into reality. It is a part of our business that’s so deeply ingrained you could call it our culture. Working towards a brighter future is so much more than our duty—it’s truly our pleasure. Forever Living offers a unique opportunity where distributors are in business for themselves, but never by themselves.† 4.Objectives Seeing that the company primary focus is on sales, that is exactly what drives the objectives of the company. This is very clear in the current (unchanged) marketing plan still in use. The main objective is: Own your own business – You are in charge of your own destiny. Instead of making your boss rich, all the work you do actually benefits you. Thus, the company tries to empower ordinary people with the ability to own an income related to the amount of effort put into sales and marketing based on known and proven products and catering for people with the same values in life. A promotion scheme is followed where the distributor starts at entry level and then progress to higher levels determined by the amount of sales accomplished. It seems like primarily the focus is based on the total of sales obtained, but on the other hand a strong emphasis is placed on customer satisfaction. 5.SWOT Analysis Strengths – Being a company that has existed since 1978, it proves that this is no fly-by-night company. Sound records and proven results are in favour of establishing this company as a reputable business. Forever Living has a track record of more than 30 years of success. The company offer excellent training, seminars, incentives, and a support center. Forever Living is a company with an international presence that demonstrates stability, growth, and ample industry experience. Innovative, quality products speak of the credibility of the company. Weaknesses – Seeing that the Forever Living Company, on customer related issues, primarily makes use of word-of-mouth marketing, as well as drawing the majority of costumers from family and friends, it seems like this could lead to a potential gap in their marketing plan. On the side of distributors, it seems like there is limited protocols and measurements regarding the amount of sale being monitored and available for  scruitinising. Thus, it seems like whatever sales you submit per month is the only way of monitoring your own progress in the company. Opportunities – Although it could also be seen as a stumbling block, Forever Living Products utilise the opportunity to play the ecological card (which seems to be quite popular in recent trends) and puts a great deal of emphasis on being â€Å"green† and sustainable. As quoted they are: â€Å"- Accountable to the Environment Ever since Forever Living Products was founded in 1978, we’ve had the utmost respect for nature. – Not Just Greenwashing Our challenge to be more eco-friendly wasn’t based on following fads or silencing critics. In 2006 we launched a formal environmental sustainability program to challenge ourselves to do more. We designated two areas where we could improve: * Waste Generation * Waste Recovery Since we began monitoring our progress we have reduced our waste by 50% and increased our recycling from 26% to 61%. – Our Carbon Footprint When it comes to the efficiency of converting CO2 into oxygen, 20 aloe plants are equal to one tree. With over 40 million aloe vera plants in our plantations, our Aloe Vera of America plantations actually cleanse the earth of 2 million tons of CO2 every year!† https://www.foreverliving.com/marketing/Page.do?name=sustainability Threats – Looking at the global economy, this could be a factor in reduced sales as Forever Living Products might be costly for costumers in countries (third-world countries) that are struggling economically. Few competition threats in relation to the product itself are known of as aloe vera products  are limited by resources (aloe plants mostly grow in arid/ desert areas). Also, the amount of aloe vera in the base product makes this product range unrivaled by most other products. 6.Competitive Advantage For consumers, the Forever Living Company’s product range is solely based on Aloe Vera products, which are divided into health drinks, nutritional supplements, weight management products and cosmetic / personal care products. This alone already gives the company a unique foothold on the health and beauty market – a fresh approach with a definitive product focus. As for distributors, Forever Living also has the advantage of a multi-level â€Å"step-up† promotion scheme for distributors where you can reach a certain level and not â€Å"degrade† once you have reached that level. With this being said, other advantages are: Owning your own business – You are in charge of your own destiny. Instead of making your boss rich, all the work you do actually benefits you. Little risk and no overhead costs – Traditional brick-and-mortar businesses cost tens of thousands of dollars to establish, not to mention a bank loan that will take you decades to repay. Starting your home-based business with Forever Living only costs you a few hundred dollars. No salary cap – Corporate jobs limit your pay range based on a market standard. With Forever Living, there is no cap on how much you earn. The harder you work, the more money you make. Residual Income – Perhaps the greatest benefit is that the multi-level marketing strategy offers lasting income. You as a distributor will always earn commissions on distributors you introduce to Forever Living, continually reaping the benefits of your hard work. 7.Marketing Strategy 7a). Target Market As the company’s unique product – aloe vera – is linked to many health and cosmetic benefits, it is a product that is sellable to virtually anyone. The target market is generally based on friends and/ or family buying from the distributor. This is not limited though to the above mentioned, but also includes people that have the urge or need to better their lives by living more healthy and doing so in reaching out to products (like Forever Living Products) that could sustain and/or improve that kind of living. Because of the relative high pricing linked to these products, one would classify the core target market as middle to high income groups. Being a sales orientated business, distributors are however expected to contact as many as potential â€Å"consumers† to sell to and build up enough credit points (as part of the sales plan) to earn their compensation/rewards. Although a fair deal of business comprise of new business, a large part of sustaining and re-enforcing selling targets is based on repetitive sales from previous customers. 7b). Positioning The positioning basically rest on aforementioned health and cosmetic benefits – to improve your way of life. With few competitors supplying specifically (certified) aloe vera products (keeping in mind that at least 75% of the base product must comprise of aloe vera), Forever Living has created a niche market and a unique selling opportunity. 7c). Marketing Mix Marketing to potential customers basically comprises of launch events, word-of-mouth and sample tests conducted in various environments suitable to potential customers. In this instance distributors seem to gather a group of people and thus present the products to various potential customers. This type of approach seem to work well in that people in numbers agreeing on an issue would more likely be proned to buying and thus push up the sale quota. As for distributors, Forever Living Products provides them with a simple, proven cycle that guarantees your success. If the distributor and their team members follow the steps in this cycle, there is no limit to how large their business will become and how much money you will earn. 1. Purchase a Business Pak 2. Develop a personal selling/marketing plan 3. Set your foundation by retailing four case credits per month 4. Follow up with your clients and prospects 5. Present the business opportunity 6. Sponsor new team members and guide them through the cycle i)Product Since the foundation in 1978, Forever Living Products markets extensively aloe vera based products. They pride themselves in claiming at least 75% of the base product consists of this core ingredient. Thus all products marketed are said to contribute to the health and cosmetic (e.g. skin care) satisfaction of their customers. Over the years, with the trend of energy drinks that became popular in recent years, the company made sure that the products offered also includes these trends. Focusing on a better living, the name Forever Living Products leans quite suitably towards what the company tries to â€Å"sell† – a longer, better, healthier life. The company also offers a full refund and/ or replacement of products without any disputes. What has been noted in delivery service is that customer service in this regard is very sufficient and fast – 2 days delivery since placing an order to delivery on your doorstep. ii)Place Forever Living took a stance on the fact that they want to assist ordinary people to â€Å"own† their own businesses. As Forever Living Products markets primarily through the use of family and friends and word-of-mouth, it seems that there could be a gap in utilizing other means of distribution. However, it is also understandable that the company would like to empower distributors (without the necessity of holding a large stock reserve) and thus ensure that even the smallest distributor would be able to make a  living. This would furthermore project the products as being more exclusive – not being able to walk into your nearest shop and pick it off the shelf, and in this way â€Å"justify† the price of the product. The home company is situated in Arizona, United States. The South African setup with four distributor outlets services distributors all over South Africa. iii)Promotion As mentioned earlier, products are primarily marketed by means of word-of-mouth, friends and family. Other means of marketing and advertising includes internet advertisements and online testimonials. All of these are rather inexpensive marketing tools being utilised. Through these channels is seems that there is sufficient affirmation to uphold the reputation of the products offered. However, with these channels used it seems to be difficult to obtain a clear estimation of the effectiveness of these efforts. On actual selling by distributors there is no clear indication of time spend, the only indication that could be used as a measure is the sum of â€Å"case credits†. Case credits determine the effective selling of a distributor. The more case credits accumulated during a month, the higher the incentives and possibility to progress to another level (often with even better incentives). The company tries to keep their products â€Å"exclusive† and thus the use of database marketing seems ineffective, as this would make the products seem â€Å"common†. In general, promotion of products for this company is based on testimonials from â€Å"regular consumers† who can recommend the benefits to others. Through this line of advertising, it would seem that benefits of the products are more creditable, true and trustworthy – due to the fact that you â€Å"know† the person who introduced you to the line of products. iv)Price Pricing on international products are generally seen as being expensive, especially on â€Å"niche† products. Even with Forever Living Products, this phenomenon occurs. However, focusing on health and cosmetic enhancements, the company can still make a reasonable stance in the pricing arena. 8.Implementation, Evaluation and Control The marketing plan appears to be in line with the goals set out by the company to achieve the desired goals. Primarily the activities required are achieved through sales of the distributors, which is measured on a monthly basis. Most probably the company would need to attempt a fresh approach on current marketing strategies such as e-commerce, although this could affect the purpose of the current structure and â€Å"mission† of the company – to empower â€Å"normal people to own a business of their own†. Seeing that performance standards are basically measured in the amount of sales per month (to achieve the desired â€Å"case credits†, this is the only way to measure the above mentioned. 9. Conclusion / Recommendations The Forever Living Products Company has set remarkable sales initiatives in place, rarely found in this type of marketing. For one, when a distributor has reached a certain sales level, there is no reverting back to a lower sales level. In every sale that is made down your line as distributor (no matter what level), you benefit from the inputs of â€Å"your team. Although the company follows a very plain marketing plan, which seems to be quite effective, some improvements can be noted. Lack of information is found in the distributors’ channels. As the company’s main aim is based on sales, it could be recommended that an on-line â€Å"portal† be created as to inform distributors of a current sales analysis (as of the first of every month, and therefore should be accessible and reflect updates any time of the month). This would pose to be a great motivational tool in driving this  sales orientated business and ensuring that you as distributor acquire the necessary â€Å"case credits† required. It is also recommended that the use of social media such as e.g. television and radio, bill-boards and poster be used on a global and general scale to promote products. This would in turn mean that a central access point (like a website or telephone call centre be utilised to direct potential customers to their nearest distributor. References Forever Living Products South Africa (Pty) Ltd.(2014): https://www.foreverliving.com/marketing/Page.do?name=sustainability, [Accessed 29-04-2014] Forever Living Products South Africa (Pty) Ltd.(2014):.https://www.foreverliving.com/marketing/Page.do?name=our_culture, [Accessed 29-04-2014] http://aloe-business.yolasite.com/resources/Marketing_Plan_English%20Forever.pdf, [Accessed 28-04-2014]

Moral Philosophy essays

Moral Philosophy essays Alasdair MacIntyre and Virginia Held are two important figures in the fold of philosophy. Both are renowned because of their own special fieldsMacIntyre for moral philosophy purely, and Virginia Held for partitioning it for feminist philosophy. MacIntyre's views appear more global and humanitarian. One may say that Held's goal is the same; she only looks at feminism as a necessary medium for the service of humanity. Moral philosophy takes into account development, keeps an open mind about matters that must be given thought, and consists of moral theories. MacIntyre, for instance, gives up on the idea of individual culture to shape morality. Instead, he believes in being questioning toward our moral values and to adopt a somewhat universal culture with its own particular profile of morality. Here, a candid, liberal mind is used. Held, on the other hand, discusses a feminist moral theory, not pure moral philosophy, when she expresses her opinion that moral theory must be about caring as well. Hence, based on Held's theory, there must be interdependence rather As mentioned earlier, both philosophers express their views in a style that catches attention. However, no philosopher among the two has found the other guilty of erroneous conviction. Their ideas on moral philosophy or moral theory (a part of moral philosophy) are unique and still weighty Peace is bestthis is wisest to say. Many would say that capital punishment is bad while killing in war is justified. It depends: this is my viewpoint. There are innumerable variables involved as far as killing is concerned, a moral philosopher may be aware also. Why is an individual being killed' Why is war being waged' Should the innocent be killed in war too only because of the corrupti ...

metabolism essays

metabolism essays Carbohydrates are a good source of fuel while lipids are a good storage fuels. Skeletal muscles and the liver store significant amount of carbohydrates. Triacylglycerols are stored in adipose tissues. At the starting of race, the body is resting. Glucose is then taken into the body, storing in the skeletal muscles and in liver as glycogen. Digested lipids from the small intestine are absorbed across the intestinal walls and converted into triacylglycerols. Triacylglycerols are incorporated with cholesterol and apolipoproteins, into chylomicrons. Triacylglycerols are hydrolysed into glycerol and fatty acids here and are taken by adipose tissues and liver. After the race has started for five minutes, eighty-five percent of the energy is supplies by carbohydrates. This is because they are soluble due to their OH group and can travel quickly and directly in the blood to wherever the body needs them; on the other hand, lipids cannot. For lipids to be mobilized, they need to be carried in the blood bound to proteins that counteract their insolubility and these processes are time-consuming. The fuel comes from glycogen in the muscles and liver. Glycogen in the skeletal muscles is converted to glucose-1-phosphate by the enzyme glycogen phosphorylase while in the liver, glucagon is released to signal low sugar levels and liver releases glucose by gluconeogenesis. Glucose goes through a ten reaction pathway in which glucose is degraded to pyruvate. This process known as glycolysis. The first five reactions are known as the preparatory phase and consume two ATPs. The next five phases are called the payoff phases where four ATPs and 1 NADH is produced. At this stage of the race, muscles rely mainly on the anaerobic pathways. Therefore, pyruvate is converted to lactate and carbon dioxide. The net gain of ATP for this fermentation is two. After the race has begun for forty-five minutes, most carbohydrate sources would have depleted. L ...

The U.S. Involvement with Haiti Essay Example | Topics and Well Written Essays - 500 words

The U.S. Involvement with Haiti - Essay Example cial and residential building were severely or totally collapsed, including thousands of schools, hundreds of hospitals, university building, factories, telephone networks, roads etc were all totally destroyed. Infrastructure necessary to respond to the disaster was also severely damaged including all the hospitals in the northwest including air, sea and land transport facilities and all the communication systems. Haiti is one of the poorest countries in America and it was totally impossible for Haitian government to cope with the damage of such scale. United States was the biggest and most powerful country in that region and being the most powerful nation on earth they have the responsibility of taking the leading role in helping Haiti to come over that disaster. Luckily United States government knows this responsibility well enough and they were the first ones to came forward and respond to this disaster. United States government and United States civil organizations provided millions of dollars to help the people of Haiti right after the disaster took place and they planned to give much more in the coming days. United States immediately send search and rescue teams to give help to those who need them immediately. But the damage being done by earthquake was so huge that it is going to take several months or even years to rebuild the infrastructure and make things normal again and this is wh at US government exactly understood, the US government said that they were in it for the long haul as it is going to take years to bring things on the normal course again. United States government had signed an agreement with UN to formalize the help process, it give United States responsibility and control over ports, roads, airports. They also have been given responsibility to make Haitian authorities responsible for law and order. There are thousands of US troops in Haiti to take part in rescue and rebuild process. US is also controlling Haiti’s collapsed president

Cleopatra's Suicide Essay Example | Topics and Well Written Essays - 500 words

Cleopatra's Suicide - Essay Example They naturally thought of Cleopatra as a manipulative seductress, because she had earlier seduced Julius Ceasar who was thirty years her senior, and her sexual exploits were well known. The Romans were led by Octavius, Octavia's brother who charged in to conquer Egypt and overcome Mark Anthony. Overwhelmed by the Roman forces, Mark Antony chose death by suicide over being captured. After his death and facing the prospect of Roman invasion, Cleopatra chose death as well. As someone who has experimented with poisons on prisoners on different occasions, she knew that the venom of the asp was the least painful and a relatively quicker way of dying. Most privileged or political prisoners were executed in this way by the Egyptians and by the Greeks before them. At this point of time, all serpents were known as asps, and the snake Cleopatra used for her suicide was probably the Egyptian cobra Naja Haje. The cobra was revered by the ancient Egyptians possibly because they lived in close proximity with it, because the rodents commonly associated with humans were their natural prey. Egyptians lost a lot of their own to this snake's potent venom. It was placed on the crown of the Egyptian pharaohs, and was in fact the Royal symbol. It represented the "fiery eye of Re", in which there are two uraei which are placed on either side of a winged solar disk.

Temple of Doom Essay Example | Topics and Well Written Essays - 500 words - 2

Temple of Doom - Essay Example and only growing only as much crops as necessary to feed the people, the surrounding vegetation was preserved and even maintained even when constantly growing crops (Thomas and Kelly 186). Following the collapse of the large civilizations into smaller tribes or groups as the result of people leaving and forming smaller communities, because these people were able to live and cultivate land without affecting the surrounding natural vegetation and untouched forests, it became possible for these tribes to produce food enough to feed the communities while keeping the rainforests intact. Wars or uprisings within the Amazon civilizations often happen as the result of powerful influences of persons of authority such as priests or members of royalty. What makes these people influential is because of their strong ties to the supernatural, wherein priests or religious shamans invoke the power of spirits to cast boon or bane, while members of the royal family claim to be descendants of the gods (Thomas and Kelly 35). Due to such claims cults or large groups of followers affect political or economic influence by making people believe that they are in the winning or the upright side, and making them act in accordance to the wishes of the cult leaders. This was also shown in the story of the Temple of Doom, when the Thuggee cult members were persuaded by the high priest to perform human sacrifices and use children to dig mines in finding rocks that can help them conquer the world (â€Å"Temple of Doom†). The strong influence of the divine and the belief in the superna tural helps convince cult followers to blindly follow what the leaders ask, even going to wars solely to serve their â€Å"divine leaders†. It also affects how people see their leaders, wherein those who have strong claims of supernatural or divine descent were given more special treatment over those who do not have these claims, in which those that have supernatural or divine claims can influence more people than

Write a brief humorous essay on the director Essay Example for Free

Write a brief humorous essay on the director Essay Write a brief humorous essay on the directors take of a modern production of a chosen scene in Romeo and Juliet Romeo and Juliet, Act 1, Scene 5 No, no, no and NO! I was beginning to get exasperated. The actors I had selected for my production of William Shakespeares Romeo and Juliet were, how should I put it kindly? , dim and untalented. We were rehearsing one of the most important scenes of the play, the scene where Romeo and Juliet first meet. The scene where they fall in love, the whole play revolved around this scene, and this bunch of amateurs was ruining it. Look Megan, I said to my Juliet, you have to put some feeling into this, acting is about much more than just reciting the lines. You have to imagine that YOU are Juliet. You are a fourteen-year-old girl being approached by a handsome boy. You have to SHOW the audience that you arent sure how to react to his advances. Be coy, sweet and innocent. But you also have to be witty. Do you understand, darling? I felt as if I was talking to a toddler. I think so, said Megan. Okay, lets try it one more time. Places everyone! Act 1, scene 5, Action! I yelled. We tried it again, Megans tone had improved, but I suspected that she didnt have a clue what any of what she was saying meant, and her movements were awful. Whilst Mark, my Romeo, was actually doing okay. I guess miracles do happen. Yes that was much better, sweeties! I screamed But, Mark, darling, you arent confident enough, you have to be a smooth operator, youre a charmer, and you know that sooner or later this young lady will fall for your charm and wit. What charm and wit? This boy couldnt charm a teapot, let alone a young girl! I thought to myself. Once more! Action! My throat was getting sore from yelling so much. Being a director isnt easy, you know, its not all about doing lunch, and all that. But I love it, so I persisted. That was dreadful, simply dreadful! Juliet when you say I grabbed the nearest script Good pilgrim, you do wrong your hands too much, its meant to be witty. By this remark you show us that you are intelligent and that youve caught onto Romeos metaphor. But you still arent sure about him, you are flattered to be approached, but still wary of this guy you know nothing about. You are quite happy touching his hand, but dont want to go further, so you play hard to get! And Romeo, you have to be persistent, even a little aggressive. You touch her hand, but Megan, you pull away, but Mark you go for her hand again, and even try to kiss her after: Have not saints lips, and holy palmers too? so Megan, you dodge his kiss and quickly make up an excuse. Are we clear? Okay, again. Action! They were doing better, but still not good enough. I was beginning to get a headache. Juliet, when Romeo touches your hand you turn away, but Romeo as I said before, you persist. My headache was getting worse, it is pure torture seeing a Shakespeare masterpiece being acted as they were acting it. Last time. And get it right, please. Action! They were getting worse and worse, but Id had enough for the day. Oh well, maybe we still had time to recast.

Architectural Study at Cal Poly :: Architecture

Architectural Study at Cal Poly Lost in the hills of Poly Canyon lies a land filled with bizarre structure built by past students that make up the architectural study area. This chunk of land is designated for architectural students to build their senior projects on. In the true Cal Poly spirit of learn by doing, students have been building inventive structures as senior projects. However, before 1963, most of these projects were torn down after completion. So the Dean of the college of architecture at the time, asked for land just for the students to build on. After being denied several times, he finally went to the boss for land and got it. After the campus president, heard of this, he gave nine acres of land in poly canyon for the students to build on. The first of eighteen student built structures is an enormous stone arch that marks the entrance. Here there is a map showing all of the projects and their locations. Past the arch is a rock wall where the faces of the creators are engraved in the stone. This wall marks a path leading to Techtite Bridge which was another student project. The next project on the path is the flower. While visiting I was fortunate enough to meet one of the creators. Because the original project is currently falling apart, he funded a group of students this year to rebuild a new one. The project is finished and it was rededicated October sixteenth of this year. Behind the flower, lies the Geodesic Dome. This dome is made of aluminum pipes and is fifty feet in diameter. When I first came across this dome, it looked to me like something I used to play on at the park as a kid. As I walked closer I saw that it was about thirty feet high and that it was no toy. Across from the dome is the sundial which, unfortunately, is no longer standing.

Analysis of the General Environment Factors

Market Size and growth rate: Market size of the industry is 40 billon and the industry has been growing at the rate 20% during the period 2000-08. The industry is currently in the rapid growth and takeoff phase since many innovations are coming up and the industry is being attracted by many big corporate to enter in. Number of rivals: The industry is divided into two sub segments: routine tests and specialised tests. In routine test segment, the industry is fragmented into many small companies at the local and regional level. In specialised test segment, the industry is dominated by few large companies such as Piramal, SRL Ranbaxy, etc. Since there is low cost associated with setting up labs at local level and the industry has bright future prospects so it is attracting large number of local companies and also big corporate to enter the market. Scope of competitive rivalry: Most companies in this industry compete at local geographic area since there is less cost associated with setting up the labs in local areas and hence it is easy for local players to enter in the market. Moreover, routine market comprises of 61% of the total market share which includes large number of small players and hence the competition is fierce at local level. Also, companies present globally have competitive advantage in terms of high end technology since it requires large investments which is not afforded by small players. Therefore looking at the long term perspective, globalisation is conducive for the increase in bottom line. Number of buyers: There are two types of buyers: doctors and patients. But most patients visit diagnostic centres only on the recommendation of doctors. Therefore referring doctors enjoy discretionary power to refer the patients to any diagnostic centre. Also the number of local diagnostic centres are many and doctors refer the patients where they have tie up and one which provide them better incentives. Therefore doctors enjoy high bargaining power. But specialized test centres are very few so they have significant bargaining power. Degree of product differentiation: Routine segment is characterized by low product differentiation because routine tests include simple tests like blood test, sugar test, etc. hich does not need much technical competency. And since there are large number of players in this segment and there is low product differentiation, this has led to intense competition and low profitability. Whereas, specialized segment is characterized by presence of economies of scale so there is high product differentiation in terms of technology, modus operandi. Also, this segment is capital intensive therefore it has fewer numb er of players. Product innovation: The industry is characterized by rapid product innovation, for example, introduction of genome studies, molecular diagnostics and so on. As the methods of diagnosis are becoming more sensitive and specific, it is leading to rapid obsolescence of old technology. Also there are opportunities to overtake rivals by being first to market with next generation products like Tele-Radiology, Tele Pathology. Supply/demand conditions: Also as there are large number of players in routine segment, there is intense rivalry at local level. This rivalry has resulted in price wars. In specialized segment, which comprises of national players, there is moderate rivalry since players compete in same markets and market potential is high. Pace of technological change: As mentioned earlier, industry is marked with rapid change in technology and, methods of diagnosis. Rapidly advancement of technology in the methods of diagnosis and equipments is leading to rapid obsolescence of old technology. Most diagnostic centres need new technology with a need to replace equipments every six months which is not financially viable for most of the centres. Vertical integration: Most competitors operate only in one segment that is diagnosis. But some competitors like Piramal operate in multiple stages, for example it operates through B2C (Business to customer), D2C (Doctor to customer), B2B (Business to Business) modes. Economies of Scale: The industry is characterized by economies of scale. But in routine segment, despite of the presence of economies of scale, none of the players has able to achieve high end volumes, due to intense competition and absence of government policies for restricting the entry of newer players, in order to gain substantial cost advantage. Specialized segment is also characterized by significant economies of scale.