Saturday, August 31, 2019
A Terrible Dream
A terrible dream I was relaxing at home watching television when I suddenly heard someone calling my name ââ¬Å"Seik Yee, help me! Help me please! â⬠I turn my face to the person who calling me, I was so astonishment! I saw my friend Jack. ââ¬Å"Jack! Are you okay? What happened to you? â⬠I asked. He stared at me blankly and started speaking in Mandarin! His Mandarin was very good as my Malay, which was zilch. I spoke some Mandarin. ââ¬Å"Wo hen xin ku, jiu woâ⬠he kept on repeating. ââ¬Å"Fang wo zou, Fang wo zouâ⬠he said.This translated to ââ¬Å"Iââ¬â¢m suffering, please help me. Let me go. Let me go. â⬠We usually conversed in English and his behaviour was strange and I was confused and worried. Jackââ¬â¢s face was drenched in perspiration and he was getting increasingly agitated. I was sure that he wasnââ¬â¢t having a heart attack though. I had seen the movie ââ¬ËThe Exorcistââ¬â¢ before and his demeanour reminded me of one possessed , just like the movie. Suddenly, someone rushed to my side and a crowd had gathered.Jackââ¬â¢s eyes were expressionless and he didnââ¬â¢t recognise me although it was impossible for him not to notice me. He continued talking aloud but now I couldnââ¬â¢t understand what he was saying at all. It seemed to be heavily-accented Mandarin and Chinese dialect of some sort I couldnââ¬â¢t identify. The person who rushed to my side just now suggested he had suffered a heart stroke and a few people helped move him into shaded area. He was almost delirious by then. Suddenly, a group of monks nearby came over to see what the commotion was about.The most senior-looking monk took one look at Jack and shook his head. He immediately clasped Jackââ¬â¢s hand to his and started reciting mantras. It was only then that Jack calmed down and stopped talking to himself. Eventually, after few minutes, he slept soundly, much to my relief. The monk reassured me that he was okay. After about 10 mi nutes, he gently woke Jack. A bit dazed, Jack was otherwise ââ¬Å"normalâ⬠. After Jack absolutely okay, ââ¬Å"Where was us now? â⬠I asked. Iââ¬â¢m absolutely doesnââ¬â¢t known where am I at the beginning.Jack then answer my question and gave me an insight into the history of Great Wall which I had not known. ââ¬Å"Here is the Great Wall of China. Millions of workers had been involved in its construction over hundreds of years spanning many dynasties. The work on the wall was so difficult that most workers died within the first year. Their bodies were thrown into the wall to help fill it. Most of the workers were slaves, criminals, political prisoners or extremely low-wage workers. â⬠ââ¬Å"What?That is soâ⬠¦Ã¢â¬ when I want to complained about that, suddenly heard a women voice who calling me ââ¬Å"Seik Yee, why you slept on sofa and the television is on? â⬠I opened my eyes, my motherââ¬â¢s face was the first thing I saw. Now, only I realiz ed that is a terrible dream! In that because of the dream, I swear I wonââ¬â¢t visit or travel to the Great Wall of China. (521 words) ENL 1100: ENGLISH 1 PROGRAM: DBADI SESSION: JAN 2012 SECTION: GROUP D2 INDIVIDUAL ASSIGNMENT: 2/2 BY: NAME: LOH SEIK YEE MATRIC NO: J11009464 LECTURER: MS DEEPA DATE OF SUBMISSION: 16/2/2012
Friday, August 30, 2019
The Effects of Underage Drinking and Driving While
The Effects of Underage Drinking and Driving While Under the Influence Heather Herrick Dr. Hawkins ENC1101 November 27, 2012 ABSTRACT: Underage drinking is one of the biggest problems in society today (ââ¬Å"Enforcingâ⬠). Throughout childhood, the brain is making changes that assist in planning, decision making, controlling impulses, memory, speech and also how the body responds to drugs and alcohol (ââ¬Å"NIAAAâ⬠).Not only does underage drinking cause problems with brain development and unprotected sex, but it also causes various fatalities. The purpose for this research is to help prevent underage drinking and driving while under the influence of alcohol and to reduce the number of fatalities not only in Volusia County but also throughout the United States. According to the West Volusia Beacon, bars and restaurants in downtown Deland were caught selling to people under the age of 21.Since then, the City Commission has passed an ordinance to penalize any bar or restauran t that is caught with five or more people under the age of 21 inside their facility after nine oââ¬â¢clock within a three month period, or if there are five or more people who are underage caught with a drink in their hand. Bar and restaurant owners agree that underage drinking has a negative effect on their business. Older folk donââ¬â¢t want to be surrounded by a college ââ¬Å"frat-boyâ⬠atmosphere and that is why they stay away from the downtown area.Officials believe that if penalties are executed and enforced the right way that is the only way this ordinance will work (Horton). Nationally, making new laws and better enforcing older laws by using the EUDL (Enforcing Underage Drinking Laws) have helped prevent underage drinking. According to the Center for Science in the Public Interest, Congress created this program in 1998 along with the MLDA-21 and Zero Tolerance Laws, which prohibit the sale and possession of alcohol to anyone under the age of 21.These laws also h elp prevent the amount of drivers on the road with a Blood Alcohol Content (BAC) level of . 08 and above which has significantly decreased the number of fatal car accidents by a combined 58 percent (ââ¬Å"Enforcingâ⬠). Other laws prohibit anyone under the age of 21 from altering or borrowing from a driverââ¬â¢s license from someone to make it appear as if they are 21, carry alcohol in their car or on their body on any street, highway or public place or be in a bar while under the influence of alcohol.A program called the ââ¬Å"Midwestern Prevention Programâ⬠combines strategies to help educate children of how harmful drugs and alcohol can be, how to identify social encounters where drugs and alcohol may be involved and how to avoid such situations through extracurricular activities, the amount of alcohol advertising children are exposed to, prevention programs where both families and the community are involved and changing and creating new policies such as the minimum drinking age and other laws (ââ¬Å"Other Lawsâ⬠).The survey conducted with the students at Deland High School gives a general estimate of how often teenagers in high school consume alcohol, where they get alcohol from, if their parents support their drinking habits, if they drive after drinking and includes a written response from the teenagers about the reasons behind why they drink. The conclusion made from the survey is that most children are likely to try alcohol or drink regularly while in high school. However, it is their parents who have an overall effect on how much their children drink.These results show that more study should be conducted on the overall effects and experiences caused by underage drinking. INTRODUCTION: As the years have passed, underage drinking has become a bigger and bigger problem. Nationwide there are an estimated 10. 8 million underage drinkers. Forty percent of those 10. 8 million were provided free alcohol by someone 21 or older. Annually, 15 percent of the total alcohol consumed in the United States is consumed by people ages 12-21 (ââ¬Å"Other Lawsâ⬠) and 9. 4 percent have an alcohol abuse disorder (ââ¬Å"Nationwideâ⬠).In just one year, problems caused by underage drinking cost the citizens of the United States 60. 3 billion dollars (ââ¬Å"Enforcingâ⬠). In 2007, specifically in Florida, underage drinking cost the state $4. 5 billion in medical bills and property damage (ââ¬Å"Floridaââ¬â¢sâ⬠) and out of the 4,915 car accidents in Volusia County alone last year, 679 were caused by alcohol (ââ¬Å"FloridaCHARTSâ⬠). Risking childrenââ¬â¢s health and futures, underage drinking is responsible for over 5,000 deaths annually throughout the United States.Alcohol is the most commonly used and abuse drug since it isnââ¬â¢t very difficult to obtain. Fueling the fire of underage drinking is lack of parental guidance (ââ¬Å"Newâ⬠); in a survey given by Nationwide Insurance to 2,006 Ameri can households over the phone, the results show that 57 percent believe that parents have the biggest impact on whether their children drink alcohol, 16 percent think it is okay for parents to supervise a party where there is alcohol being consumed by minors and 8 percent believe it is okay for adults to provide their children with alcohol (ââ¬Å"Statisticsâ⬠).Although there are programs and laws in action to reduce the occurrence of underage drinking, they arenââ¬â¢t being enforced or publicized like they should be. For example, in Tallahassee Florida, the Tallahassee Police Department has been cracking down on underage drinking at nearby universities such as: Florida State, Florida A&M and Tallahassee Community College, along with anyone else under the age of 21 with a drink in their hand. These actions are also similar to the ones being taken in Deland Florida (Horton).The first time being caught drinking under the age of 21, the offender is charged with a second-degree misdemeanor and may also be put into a diversion program by a judge, the second time the person will be charged with a first-degree misdemeanor, given jail time for up to a year and receive fines up to $1,000 (ââ¬Å"Cityâ⬠). Although, in Tallahassee, a college town where some students drink or have been drinking since before college, Florida State University is considered the most ââ¬Å"raging party sceneâ⬠out of all the colleges in Florida according to CollegeProwler. om (ââ¬Å"Rankingsâ⬠) and even though law enforcement can slightly reduce the amount of underage drinking, it will be more than a challenge to completely put a stop to it. PLANNED OBSERVATION: There are many rumors and expectations of what goes on at high school parties. So, upon invitation I attended a high school Halloween party (strictly for research) to observe and record the social surroundings before, during and after a person under the age of 21 participates in underage drinking and to also s ee what different kinds of injuries, accidents, and other activities can occur when teenagers consume amounts of alcohol.Upon pulling into the driveway, there were 30-40 cars were parked on the front lawn along with cars parked along the sides of the road. The girl and her mother, who were hosting the party, were in the front yard directing people where to park. In the backyard there were multiple groups of teenagers numbering about five of six to a group dressed in their costumes and most holding drinks in their hands. While walking around the backyard, I talked with a few of the partygoers. ââ¬Å"So what brought you here tonight? â⬠I asked one boy I approached.Sounding heavily intoxicated he replied, ââ¬Å"Iââ¬â¢m here to have a good time and get f****d up! â⬠while walking to the back porch of the house. To my left there were two girls competing to see who could do the most back handsprings in a row. The first girl completed five back handsprings. The second compl eted seven, but upon landing her seventh flip she cut her foot open on a shattered glass bottle that was in the grass she was tumbling on. The main focus of this observation was having a conversation with the mother who was hosting the party.During the conversation I asked what motivated her to throw this party. ââ¬Å"To make my daughter happy. â⬠she said. ââ¬Å"Honestly, my daughter has never really been one of the popular girls in school. There has been times where she has come home crying because kids have picked on herâ⬠¦ When she asked me if she could throw a Halloween party I didnââ¬â¢t say yes immediately, it definitely took some convincing but I figured it would make her happy and other children like her. â⬠The next question I asked her was how she planned on handling all the teens that planned on drinking and then leaving afterwards.She said, ââ¬Å"If anyone has had any amount of alcohol at my house they are not leaving. Upon entering my home I made ev eryone, whether they planned on drinking or not, give me his or her keys and no one will be allowed to leave unless they have a parent picking them up or if they have a designated driver. If they donââ¬â¢t have either of those, theyââ¬â¢re staying the night here. â⬠SURVEYING HIGH SCHOOL STUDENTS: A survey containing 13 questions was conducted to discover how often underage drinking occurs among the students at Deland High School.The survey also collects information about where teenagers get their alcohol from, how their parents feel about underage drinking, why they drink, and if theyââ¬â¢ve ever driven after drinking or ridden with someone who was under the influence of alcohol. A total of 75 surveys were given to students with ages ranging from thirteen to seventeen in the Deland High School cafeteria. The first and second questions on the survey ask if theyââ¬â¢re a boy or girl to see whether more males or females take part in underage drinking, forty-five boys and thirty girls were surveyed.The second question asks their age to see if as the students get older if more of them participate in underage drinking. One 13 year old, five 14 year olds, thirty-two 15 year olds, twenty-six 16 year olds, and eleven 17 year olds were interviewed. The third question asked is ââ¬Å"Have you ever drunk any amount of alcohol before? Yes/Noâ⬠. Forty of the forty-five boys surveyed answered yes and 21 of the 30 girls answered yes as well. Although there were more boys than girl surveyed, it is obvious that the amount of boys who drink exceeds the number of girls, meaning boys are more likely to participate in underage drinking than girls. Have you ever driven after drinking? Yes/Noâ⬠was the fourth question asked. Eleven boys answered yes, the remaining answered no. Fifteen girls answered yes, eleven answered no and the remaining four did not answer the question. The results from this question were surprising in both a good and bad way. Half of the girls admitted to driving after consuming some amount of alcohol. Whereas only a quarter of the boys surveyed answered no, that they had never drove after drinking.Question number five was a joint question with the question before asking ââ¬Å"If not, have you ever ridden with someone after they had been drinking? â⬠Twenty-six boys answered yes, the remaining nineteen answered no and twenty-two of the thirty-answered yes. These results show that even if some teens werenââ¬â¢t operating a vehicle after consuming alcohol, they were in a vehicle with someone who was under the influence of alcohol that could have led to a car accident involving not only themselves, but also one or more drivers on the road at that time.The sixth question asked was ââ¬Å"Where do you drink most often? (Choose all the apply)â⬠the students put and ââ¬Å"Xâ⬠or a check mark next to parties, a friendââ¬â¢s house or at home. Between boys and girls, a total of forty-eight said they have drank at parties, thirty-four say they have drank at a friendââ¬â¢s house and thirty have drank in their own home. ââ¬Å"Where do you usually get your alcohol? â⬠was the next question. The students put an ââ¬Å"Xâ⬠or a check mark next to friends, family, store, fake I. D. and/or stranger and chose all that applied.The results of this question show that forty-three students get their alcohol from a friend, twenty-four receive alcohol from one or more of their family members, twenty-seven buy alcohol from a store that sells to underage persons, two use a fake I. D. to purchase alcohol and ten have a complete stranger buy alcohol for them. This questions purpose is to show how easy it is for a person under the age of 21 to buy or receive alcohol and how common it is for someone 21 or over to provide minors with alcohol.Question eight asks, ââ¬Å"Do your parents allow you to drink? Yes/Noâ⬠twenty-one of the thirty girls and thirty-four of the forty-five boy s surveyed answered no that their parents do not allow them to drink. After comparing these results with the results from the third question asked on the survey, itââ¬â¢s obvious that most parents are unaware of their childrenââ¬â¢s participation in underage drinking and any other participation in dangerous activity such as driving under the influence, unprotected sex, etc. ifty-seven of the seventy-five students surveyed admitted to having one or more drinks of alcohol in their life, however, fifty-five of those fifty-seven parents do not allow their children to drink but they do it anyway. Question number nine asks ââ¬Å"how many times have you drunk any amount of alcohol? â⬠the students answered on a scale of 0, 1-5, 5-10, 10-15 and too many to count. Twenty-eight students answered 1-5 times, eleven answered 5-10 times, four answered 10-15, twenty-four answered too many times to count, five answered 0 and three didnââ¬â¢t put an answer at all.Continuing from the p revious question, number ten asks, ââ¬Å"Out of those times, how many times have you been ââ¬Å"drunkâ⬠? â⬠. Twenty-three students answered every time, six answered 6-10 times, nineteen answered 1-5 times and twenty-two answered that they had never been ââ¬Å"drunkâ⬠after consuming alcohol. Question 11 asks ââ¬Å"Have your parents ever provided you with transportation after a night of drinking? â⬠twenty-one answered yes while the remaining fifty-one answered no and three did not put an answer. The results from this question provide valuable information about the role parentââ¬â¢s play in a childââ¬â¢s participation and opinion on underage drinking.The next question asked ââ¬Å"Do you think underage drinking is a severe problem in todayââ¬â¢s society? â⬠forty-five students answered yes, they do think it is a problem. The remaining thirty answered no they donââ¬â¢t think it is a severe problem. This question shows that even though more than half of the students surveyed believe underage drinking is a problem, 84 percent still drink. The last question was a written response which asked the students ââ¬Å"Why do you drink? â⬠twenty-seven answered, ââ¬Å"to have funâ⬠, eight said, ââ¬Å"peer pressureâ⬠or ââ¬Å"to fit inâ⬠, five said depression, and five answered, ââ¬Å"to get drunkâ⬠.The remaining students didnââ¬â¢t answer or answered that they donââ¬â¢t drink. The overall discovery made by this survey is that most teenagers in high school are likely to drink based on their parents opinions on drinking, how easily and where they can access alcohol, and for social and emotional reasons as well. Although the survey shows that boys are more likely to drink than girls, the girls who do drink are more likely to drive after drinking which raises the chance of car accidents involving not only that person but one or more people in the cars surrounding them.Another surprising result of this survey was discovering where teens get their alcohol from, in a brief conversation with one of the people interviewed; they said, ââ¬Å"Yeah, alcohol is definitely not as hard to get ahold of as it should be. There are a couple gas stations in Deland that will practically sell (alcohol) to anyone; theyââ¬â¢d probably even sell to an infant just as long as theyââ¬â¢re making a buck. â⬠After asking another student where someone would get alcohol if there werenââ¬â¢t gas stations that sold to minors, they said: ââ¬Å"They would probably get it from someone who is 21 or older, like family or friends.I know people who pay random people in parking lots to go buy alcohol for them. â⬠Upon request, the names of these students will not be revealed; however, the information from these quotes verifies that teens have no trouble accessing alcohol which helps prevent their parents from finding out. RESULTS: This project was conducted to research how common drinking is among high school students, what scenarios influence children to take part in underage drinking, and what actions are being taken to help put a stop to underage drinking.Nationwide, approximately 5,000 people under the age of 21 die every year from alcohol related causes (ââ¬Å"Underage Drinkingâ⬠). Problems resulting from underage drinking are various fatalities, unwanted or unprotected sex, and disruption of brain development, lack of participation in school, legal problems and numerous physical injuries. Organizations such as the NIAAA and SAMHSA provide help, guidance and information to those who struggle with alcohol abuse and other drug problems. Programs started by these organizations help cure and reduce substance abuse and mental illness all over America.Conclusions from this survey show that many parents are unaware of their childrenââ¬â¢s participation in underage drinking, although some parents agree with the statement that they would rather ââ¬Å"have their childre n drink in their home where they can be supervised rather than in a random place where there is little to no supervisionâ⬠. These parents are the ones who support their childrenââ¬â¢s drinking habits by buying them alcohol, providing transportation and hosting parties where people from the ages of 12 to 21 engage in underage drinking.A survey given to the students at Deland High School shows that most students participate in underage drinking, however, a large percentage of the students who drink also agree that underage drinking is one of the biggest problems in society today. The survey also provides information about where or who supplies them with alcohol and how easy it is for them to obtain. The planned observation portion of this project brings to light the support of underage drinking provided by parents and also the dangerous events that can lead to injuries and even death while a minor is under the influence of alcohol.Overall, what was learned from this research i s that underage drinking is a growing problem in todayââ¬â¢s society. It is the cause for thousands of deaths not only in Volusia County or the state of Florida, but also throughout the United States. This research displays how often underage drinking occurs in just one city, not including the rest of Florida and what actions can be taken to reduce and possibly even abolish underage drinking altogether. WORKS CITED ââ¬Å"Enforcing Underage Drinking Laws. â⬠CSPI Alcohol Policy. Web. 10 Oct. 012 ââ¬Å"FloridaCHARTS. com-Florida Health Statistics and Community Health Data. â⬠Florida Department of Health. Web. 10 Oct. 2012 ââ¬Å"Official Website Florida Department of Highway Safety and Motor Vehicles. â⬠Web. 10. Oct. 2012 ââ¬Å"New Nationwide Report Estimates That 40 Percent of Underage Drinkers Received Free Alcohol From Adults Over 21. â⬠SAMHSA. 28. June. 2008. Web. 10 Oct. 2012 ââ¬Å"Floridaââ¬â¢s Enforcement of Underage Drinking. â⬠Moses & Ro oth, Attorneys at Law. N. p. , n. d. Web. 23 Oct. 2012. ââ¬Å"Other Laws. â⬠Laws RegardingDrugs, Alcohol and Driving. Web. 10 Oct. 2012 ââ¬Å"Underage Drinking & the Law. â⬠Underage Drinking & the Law. N. p. , n. d. Web. 24 Oct. ââ¬Å"City Cracks down on Underage Drinking. â⬠The Famuan. N. p. , n. d. Web. 24 Oct. 2012. ââ¬Å"College Rankings ââ¬â Most Raging Party Scene in Florida. â⬠College Prowler. N. p. , n. d. Web Horton, Jen. ââ¬Å"DeLand Cracks down on Underage Drinking ââ¬â The West Volusia Beacon. â⬠Deland Cracks down on Underage Drinking ââ¬â The West Volusia Beacon. The West Volusia Beacon, 15 July 2009. Web. 07 Nov. 2012.
Jayber Crow
At an early age Jayber Crow thought he was called to go into the ministry, but after many experiences and many questions about his religion, he found himself living in Port William, Kentucky as the town barber. Jayber quickly came to realize he needed Port William and loved to live and work there. Port William also came to realize that it needed Jayber. Not only was he the town barber, but he became the town grave digger and the janitor of the town church. Jayber found a place where he felt loved and that he belonged, and he was becoming a productive citizen. At the age of 10, Jayberââ¬â¢s life had been turned upside down.His aunt Cordie died, and he had no other relatives, so he was placed in The Good Shepherd orphanage. While at the orphanage, Jayber felt that he had been called into the ministry. After being orphaned at such a young age with nowhere to call home, he may have been looking too hard for a place to fit in or a place that he belonged. This could have led him to beli eve that he had been called to preach. He started pre-ministry at Pigeonville College, but before long he had started questioning his own beliefs and found himself wandering around looking for answers and a place to call home.As far back as he could remember, Jayber had fond and vivid memories of the river where he was raised. He loved that river because it always remained the same even when everything else changed around him. The river made him happy. After leaving Pigeonville, Jayber found himself in Lexington, but it was not long before he realized he needed to move on. Jayber eventually returned to his beloved river, and it led him to Port William. Jayber had learned how to cut hair while in school and had a stint as a barber in Lexington.When he saw that there was a barber shop in Port William with no barber, he figured that he could easily fill the position. Throughout his 32 years as the town barber, Jayber Crow made many friends who would last a lifetime. Aside from being th e town barber, Jayber was also the town grave digger and the janitor of the town church, all of which he thoroughly enjoyed. Since he lived above his shop in town, he could easily be found when a grave needed to be dug, and he was always more than willing to help the women at the church whenever they needed it. He loved his work, and his work loved him.The people of Port William welcomed him as part of the community. This story seems to be about the fact that Jayber was pleased with and thankful for the life he had, even though it was very simple. As he got older, Jayber moved to a two room shack on the river with no electricity and no running water, but he could not have been happier anywhere else. Jayber had found a place that he could call home and a town full of people that he could call family. In the story of Jayber Crow, the place where his deep gladness and the worldââ¬â¢s deep hunger met was known as Port William.
Thursday, August 29, 2019
Principles of marketing Essay Example | Topics and Well Written Essays - 2000 words - 1
Principles of marketing - Essay Example Sprite is a product of Coca Cola, and therefore, it is necessary to introduce the company briefly. The Coca Cola Company came into existence in 1886 in Atlanta, Georgia. Since then it has grown to become one of the most popular names in the beverage market around the world. Presently, Coca Cola operates in more than 195 countries around the world. It has more than 30,000 employees working for its different SBUââ¬â¢s worldwide. One of the greatest strength of Coca Cola is its worldwide presence and excellent planning. The unique feature of Coca Cola is that they do not act like a MNC; they do business locally (The Coca Cola Company, 2012). Coca Cola have standardised their core product. They focus on the fact that the drink should taste the same in all the parts of the world. The statistics clearly signifies that Coca Colaââ¬â¢s strategies are following the right path leading to their production and licensing of about 3,500 drinks in more than 200 countries. Sprite is one of the highly acclaimed products of the company. However, in this study, the focus would be on Coca Colaââ¬â¢s operations in the Middle-East countries (Kotler, Armstrong, and Wong, 2008). This report will contain some of the important keywords, and those are defined below. Segmentation: - Segmentation is a strategy or process by which companies define and subdivide a large market into small and identifiable market segments having identical wants, needs and demand characteristics (McDonald and Dunbar, 1995). Marketing Mix: - Marketing Mix is defined as the premeditated mix of the marketing elements, which are commonly the product, price, place and promotion. These four elements of the marketing mix are tailored until the right combination is discovered that fulfils the demands of consumers and generates optimum profit for the company. 2.0 Features of Segmentation Market segmentation is often referred to as a marketing strategy which involves division or dissection of the broader market into small segments of market. The division is done on the basis of the common needs of consumers. Once the intended market is segmented, companies generally formulate and implement strategies to fulfil the needs and desires of each segment. Market segmentation also encourages companies to make product differentiation and employ different media channels to target the different segment of customers. Furthermore, it greatly helps companies to design appropriate marketing mix for each segment (Jobber and Fay, 2006). In this muddled and tumultuous business environment, organisations are compelled to make market segmentation, as it is difficult to target the entire market with the same strategy. Furthermore, the shifting need of consumers is also another driver for the companies to employ segmentation strategy. Similarly, these factors also forced Coca Cola to segment their market for Sprite. Since the product is soft drinks, the company made the segmentation of the market very intellige ntly. Sprite was intended for the mass and not for any particular segment of customers. It was displayed as a brand which was in the business of quenching thirst and refreshing people around
Wednesday, August 28, 2019
Crime Analyst Assignment Example | Topics and Well Written Essays - 1000 words - 1
Crime Analyst - Assignment Example a mainly re-active force to being a more pro-active one, with greater emphasis on crime prevention and the ability to know where and how specific type of crime are likely to take place (Ratcliffe, 2007). Crime analysis is the next step up from just collecting and generating police crime reports. It reflects the use of these data that have been collected to make a more scientific study of the incidences of crime and from it make useful conclusions on the best ways to utilize stretched police resources and ensure that the lessons learned from the crime reports and incidences of the past are used as a tool for improving police work in the future. This arming of the police with information and tools that make them better do their job has resulted in theme being not only better at handling crime but also staying on top of the criminal trends and patterns and thus being better at knowing how to combat the dynamic nature of modern-day crime. A crime analystââ¬â¢s responsibilities include the compiling, studying, analyzing, interpreting and presenting data collected from crime incidence reports. It includes going through all the reports and from them identifying and picking out any patterns, trends and features of crime that are then mapped out not only geographically but also socially and logically with the intention of enabling the police come up with the most effective methods of combating it and fighting such crime. Once all these data is analyzed and interpreted into useful information from which decisions can be made, the crime analyst also comes up with the best ways of presenting the information not only to the police departments for their own operational needs and requirements but also to the public so they can accurately and realistically evaluate the success of crime prevention and detection (International Association of Crime Analysts, 2011). The crime analyst looks first and foremost at the incidences of crimes reported and analysis their occurrence,
Tuesday, August 27, 2019
History - Civil Liberties Term Paper Example | Topics and Well Written Essays - 1500 words
History - Civil Liberties - Term Paper Example With reference to the fourteenth amendment, it is expected that the bill of rights shall protect citizens against the infringement of their rights. In order for this to be adhered to, the court enacted selective incorporation where all the states were asked to merge the selected parts in the bill of rights. With time, the states and the Supreme Court had enacted all bills of rights. All the citizens should know the various civil liberties that have been granted to them and despite the fact that they have their own freedom; they ought to be aware of their limitations too. For instance, all citizens are granted the freedom of speech, petition and press where they are allowed to communicate freely in a democracy. It is at this point that they can criticize the actions of the government in order to reach a consensus in terms of the decision making process (Schimdt 31). However, not all speech is protected as the speech that can cause harm or constitutes danger is discouraged. Speech that is likely to lead to evil or appears to be stating anything negative about a person is not encouraged. This therefore limits what the citizens can say in public (Schimdt 54). The presence of symbolic speech is common; hence, a particular group uses it in order to demonstrate a specific viewpoint. These symbolic speeches have been protected by the court, for instance burning of the draft cards or those of the American flag. Freedom of religion is another civil liberty in which the religion of an individual cannot be criticized without evidence. As for the congress, they are not allowed to make any laws in which they establish the religions as state religions. This serves as an advantage to the religious individuals as they are free to exercise their practices without fearing any restrictions or questioning. It is also of merit as it states the clear-cut boundary between the church and the state where issues of the state cannot be interfered with by the religious groups and vice vers a. The government does not have the authority to set up a church or even aid one religion to appear superior over the other. However, this becomes a challenge in cases where there are issues in the church that could be solved by the government leaders and the religious members disagree. This appears to cause a conflict of interest in most cases and this has led to the rising of various religious groups some of which have turned out to be religious sects. The most common ones are the government aided religious schools. This is attributed to the fact that such schools lack a clear protocol on who actually manages the issues of such schools and in most cases lack of accountability and transparency are common. It is argued that such schools in most cases are used for secular purposes and with time, they begin to inhibit religion. In most cases, the government is only allowed to fund such schools if it is clear that the funds will not be used to encourage the government to become involve d in issues of religion. The accused also has their rights on crimes committed. The founding fathers of the civil liberties fought to protect the citizens of America from any arrests or being detained without first being taken into trial. They should be presented to the judges who should hear and decide on their case without being taken directly to jail for imprisonment (Hoffman and Rowe 23). However, this right has not been enacted fully
Monday, August 26, 2019
Sketches Bill Cleggs and Mathew Dickmans prescription for eudaimonia Essay
Sketches Bill Cleggs and Mathew Dickmans prescription for eudaimonia - Essay Example For this reason, Aristotleââ¬â¢s ethics and politics are both heavily focused on virtue (Gallager, 2010). According to Rorty (1980, pp.07), Eudemonia essentially involve just the activity of the theoretical intellect of human life and action and accordance with the broader excellence of moral virtues and practical wisdom. This view connects the eudemonia with the conception of human nature as composite, that is, as involving the interaction of reason, emotion, perception and action in a body full of soul. Ninety days is a short novel that situates a lot of drama into an easy to read 194 pages. This book covers the months following Cleggs decision to go into an inpatient facility to renounce cocaine and alcohol at age 34.à Itââ¬â¢s the story of Cleggs battle to get back his life, an obvious and persuasive story of the opportunity of recovery. However, it sketches an overwhelming depiction of the loads of challenges one will tolerate on this journey. The twin brother of poet Michael Dickman, poet Matthew Dickman was born on August 20, 1975 grew up in Lents, a working-class suburb of Portland, Oregon. He was raised by his mother. He earned a BA at the University of Oregon after that he earned an MFA from the University of Texas at Austins Michener Center. Dickmanââ¬â¢s unveiling collection, All American Poem (2008), was chosen by Tony Hoagland for the American Poetry Reviewââ¬â¢s Honickman First Book Prize in Poetry and also won the 2009 Oregon Book Award for Poetry. According to Perring (2012) Ninety Daysà is a follow up to Cleggs tale of his decline into drug use and his ultimate entrance into drug rehabilitation. Bill Clegg discloses to his readers as he explain the laborious journey he took to attain his first 90 days of sobriety. Any person who has not gone through the experience of substance mistreatment would not be able to recognize how an individual feels who has exactly gone the whole thing. Actually it is a
Sunday, August 25, 2019
Changes Essay Example | Topics and Well Written Essays - 250 words
Changes - Essay Example Fertility decline and population aging will have a dramatic effect on society and if these problems are nor addressed will only become more severe in the future. The increase in age population will also increase the population ratio to population dependency. There will be problems with the long term care of the elderly. The costs of that dependency is born by the Government and ultimately by a society through taxes in an ever diminishing workforce due to a decline in fertility. Of course a decline in the birthrate will leave a short fall in all forms of employment both professional and menial. There will definitely be a labor shortage. The decline in birthrate effects the living arrangements of the elderly. There are more elderly living alone and the strong family support that is prevalent in most societies will weaken.With less family to help , the elderly persons financial position will also weaken and lead to serious financial difficulties. Immigration has always been one of the answers to labor shortage throughout the world. ââ¬Å"Large-Scale Immigration is Suggested as a Solution to Declining Workforces in Western Nations.â⬠(Wikipedia.) This alone will not solve the problem and major changed to government policies will be needed to buck the trend of low fertility. The distance between the working life and family life will be needed to be brought closer together to encourage families to have more children. Issues such as child care subsidies and parental work policies taking in flexible work hours and parental leave need to be looked at. Quality and affordable childcare will need to be provided. Although Government policies to reverse the trend of low birthrate and the consequent aging population will be slow and the benefits will not be seen for many years but these issues need to be addressed now in Germany and Italy to ensure a fruitful future for both
Saturday, August 24, 2019
Job Satisfaction and Motivation Essay Example | Topics and Well Written Essays - 2500 words - 1
Job Satisfaction and Motivation - Essay Example ion of those models to real-life situations, the issue still has the potential to slip and fall into an unknown zone which requires further resolution at that point of time . This uncertainty precisely explains our time being` interesting ââ¬Ë above. We can safely deduce that every economic system in the world is in a state of transition and discovery but at the same time, there appears to be an utmost urgency to adjust and move forward. Deadlines have to be completed with creation of scope for future targets and growth not in the brutish might but in a benignly creative environment and that is where a plethora of motivational ideas regarding the employeesââ¬â¢ job satisfaction as well as the supervisors and the very important issues of conflict resolution have to be explored to be applied to micro and macro models of management. The skill lies in getting the idea communicated throughout top and bottom and capitalizing on the same with a willingness on the part of the employees to understand , adhere and apply the idea whose time has come and is instrumental in enhancing the fortunes of all and sundry. The talk of job satisfaction and the motivation that produces it are the buzzwords nowadays and reasonably so. However, it includes a combination of ideas of diverse nature relating to environment, political and economic systems and a major part of the same is determined by the socio-cultural and religious orientations. While we talk of motivation and job satisfaction, the employees and the employers must know and have a clear idea what they mean by the same . It is thus profoundly important that communication flows across the organizational pyramid While there are different theories and management models to define Motivation and Job Satisfaction and also in certain ways it is imperative for the human resource to be well oiled to enhance the productivity and output, it is however, broadly stated that
Friday, August 23, 2019
Business Informaton Managemnt BIM) Essay Example | Topics and Well Written Essays - 1750 words
Business Informaton Managemnt BIM) - Essay Example an easy to use communication channel to various individuals and corporations, information on almost every subject is readily available and it facilitates the conducting of various activities such as personal selling, account payments, advertising, publicity and even sales transactions among others With our focus on marketing, it must be borne in mind that the new information and communication technology has revolutionised the ways of marketing communication and doing business. The advent of the internet has brought about new features that make communication relatively easy and can reach a wide range of people located in diverse geographical areas. Digital communication via the use of the internet is very fast and effective. In terms of Marketing, Kotler (1998) calls this online marketing. Various companies have set up their online channels where marketing information about their products can be readily available from time to time. The internet is a medium that uses broadcasting and publishing with the aid of connectivity of computers that are online. Unlike other traditional forms of media, the use of the internet can facilitate a two way communication between the participants involved. In this case, both the marketer and the consumers have a direct link which makes it relati vely easier for the marketer to identify the needs and interests of the consumers. Thus, according to the marketing concept, marketing managers should try to identify the needs of their customers as well as satisfy them. In some instances, these customers are isolated and located further apart but their needs have to be satisfied which prompts the managers to undertake research in a bid to keep pace with the changes taking place in the market. Strydom, (2004 p86) defines marketing research as, ââ¬Å"the systematic design, collection, interpretation and reporting of information used to help marketers solve specific problems to take advantage of marketing opportunities.â⬠In undertaking this
Thursday, August 22, 2019
Leadership legacy Essay Example | Topics and Well Written Essays - 500 words
Leadership legacy - Essay Example Because Jesus transforms, he should be our servant model. The book exposes the domains of the servant leader from a holistic perspective (heart, hands, head, and habits). As a leader, I would want to be remembered by the people in my church, at work, at home and in my community. Applying the four spheres of leadership, I will act in a manner that mimics the ââ¬Å"transformationalâ⬠leadership of Jesus Christ. I will highlight my points in the different paragraphs for better clarity (Blanchard & Hodges, 2005). In the book ââ¬Å"Lead like Jesusâ⬠, Blanchard says that this is the most significant of all the four domains. According to Blanchard, itââ¬â¢s all about what motivates a leader (Blanchard & Hodges, 2005). As a servant leader, I will exhibit the Exalting God Only traits through confidence and leadership. My main motivation will be the urge to touch and transform the lives of the people I come across. I will be there not to serve myself, but the people I lead to their progression and not mine. Blanchard goes on to say that this is the place to start as a leader. This domain, mainly deals with a leaderââ¬â¢s viewpoint, theories and beliefs about motivating and leading others. Since I intend to lead like Jesus, whose point of view was servant leadership, I too will conform to the same. As a leader, I will set the destination and course on how to get where my subjects ought to be. For this reason, as described by Blanchard is the visionary role of a leader. A leader has to plan for the future and how to get there (Blanchard & Hodges, 2005). While setting my visions, I will personally see to it that everything is done using the right set of protocols. All things done to get to our preferred ââ¬Å"destinationâ⬠will be focused on serving, and not my pleasure. I certainly will exhibit these two roles, as Jesus did an excellent job exemplifying both (Webb, 2007). The
Ethics in health services and policy a global approach Essay Example for Free
Ethics in health services and policy a global approach Essay Ethical dilemma Introduction à à à à à à à à à à à Ethics is the study of sensible thinking. Nurses face moral dilemmas on their daily practices. Ethical activities depend on several factors. What one person consider as moral may be different from another personââ¬â¢s approach of the circumstances? Nurses encounter ethical dilemma regardless of where they function in wide-ranging tasks. These principled decisions can have a collision to the nurses as well as their patients. In general, there is no apposite decision to a moral dilemma. An ethical dilemma can be defined as a quandary without satisfying solution. The significance of moral decision making depend on the perception that regardless of numerous ethical alternatives made pertaining to a given ethical dilemma, the resultant choice can pose to neither right nor wrong judgment. Ethics involve doing right and causing no impairment. However, definition of principles varies from one nurse to the other. Ethical guideline classes provide the nurse with suitable tools to base moral decisions upon. Though, these principles are habitually shaped by the beliefs, values and knowledge of the nurse. Accordingly, various choices may be raised concerning the identical impasse. à à à à à à à à à à à There are assorted ethical distresses that nurses can come across in the place of work. They include: freedom versus control, quality versus quantity of life, truth telling versus deception, pro-choice versus pro-life, empirical knowledge versus personal beliefs, and distribution of resources. Quantity might focus on an individual life span whereas quantity focuses on the number of citizens who will be influenced by the judgment. Quality address the goodness of life of a person, but it varies depending on how a person defines ââ¬Å"goodâ⬠. For example; the nurseââ¬â¢s position in supporting the patient deciding among a therapy that will lengthen life, but comprehending the quality of life. The patientââ¬â¢s life may be extended, but will experience major unattractive effects from the therapy. Nurses are called upon to use moral perceptions in delivering patient care. à à à à à à à à à à à Ethical perceptions include provision of accurate, good and coherent care. Patients necessitate to be offered prospects to put across their autonomy of preference in determining how they desire to be attended and in acquiring services. Ethical nurses identify that they are obliged to offer individualized care which will help the patient to realize their highest welfare. Ethical nursing care is based on lucid decision making and science. There are four fundamental concepts which are significant to a proficient nursing practice. They include: respect for patient self-rule, the task to operate with generosity, no mischief and justice. Nurses present respect to the patient self-rule by enhancing and recognizing a patientââ¬â¢s freedom of preference, respect their opinions, and providing privacy. The National League for Nursing issued a statement which highlights patient rights. Nurses are expected to encourage the rights of patients and adv ocate for patientââ¬â¢s who are unaware of their rights. à à à à à à à à à à à Nurses exhibit generosity by helping patients to attain their highest welfare. This can be attained by developing health care policies that affect large population or provision of direct care to individual patients. Nurses are not allowed to cause any damage to their patients. This is the principal of non-mischief. Nurses often do have to perform operations which make the patients uncomfortable. For example, when a nurse is administering an injection to the patient. Patients need medication to relief the sicknesses, though, in the process of relieving the symptom, the nurse might cause distress. Non-mischief must be balanced by kindness, while providing patient care. The intention of the nurse provides a treatment whose gain must outweigh the discomfort caused. The nurse aim must be to assist rather than causing impairment. Equality and justice in nursing care is usually linked to the delivery of services. The current health care restructu ring strategy is an end result of people acknowledging that the present health care structure requires streamlining. Controversy arises over what is practical, fair, and efficiently realistic. à à à à à à à à à à à Nurses are involved at every phase of current health care classification, assisting with policy development and decision making. Professionals propose that nursing concept of ethical care is outstanding case and needs staid implementation throughout the nursing practice. It is related to medical replica of ethics since it deals with life and death matters. The nursing model is one of the personal patient empowerment. Ethical nurses control health care reform plan which put emphasis on healing even in situations where curing is impossible. It position quality of life at the front line. Ethical dilemmas which the nurses face everyday are diverse. They include assorted topics such as end of life care and staffing ratios. à à à à à à à à à à à Nurses might face ethical dilemma as they attend patients with disabilities which might position them at peril for self-harm. For instance, an aged patient might be eager to stroll without directive. The nurse desires to endorse patient sovereignty, though the possibility of patient harm because of falling may be large. The dilemma is how to balance the contrasting situations. The nurse is in a dilemma to choose which one is more significant between security and independence. Each family, patient and health care staff faces these challenges in daily basis. Momentous challenges may be experienced by nurses operating with parents who have infants with mental or physical disabilities. The nurse is left to decide whether it is moral to subject the infant to an inexperienced process which will impose pain if it provides them with distinct chance of survival. The nurses have to decide whether it is ethical to prolong life while the quality of li fe is being comprehended. à à à à à à à à à à à Recent research findings reveal that, nurses as caregivers central to health care, face a growing rate of ethical dilemma. The know-how is helping patients to endure serious sicknesses. However, recent studies disclose that people are surviving, but they are not living decent lives. Nurses have a task of executing clinical and educational operations which deal with the subject that professional care provides. The other dilemma is that there are insufficient health care resources across the world. The resources are also not equally scattered. The nurses are left to ensure that there is equitable distribution of health care resources. Patients from various cultures and personal experiences may present with different opinions of what is moral. The nurse can serve as resource to make sure that every individual feels that their opinions were considered. They have to decide who should get the scarce resources? For instance, nurses working with p atients living in vegetative state; nurses decide whether these patients should be left on life maintenance? The outlay of sustaining these patients is high. The patients might be consuming possessions that could be utilized by patients whom such expensive interventions, if reachable, could set aside their lives. The dilemma is determining the position of the nurse when a family wishes to go on with life hold up for a medically ineffective patient. à à à à à à à à à à à In conclusion, ethical principles are very noteworthy in the nursing practices since they direct the nurses to make their every day decisions. The nurses, however, face ethical dilemma since they are not able to settle to a superior decision. Nursing is a profession that requires a lot of decision making since they are working to save patient lives, though they are required to make decisions depending on the code of ethics. References Blasi, A. E. (2012). An Ethical Dilemma. Journal of Legal Medicine, 33(1), 115-128. Burkhardt, M. A., Nathaniel, A. K. (2008). Ethics issues in contemporary nursing (3rd ed.). Clifton Park, NY: Thomson Delmar Learning. Butts, J. B., Rich, K. (2008). Nursing ethics: across the curriculum and into practice (2nd ed.). Sudbury, Mass.: Jones and Bartlett Publishers. Garber, P. R. (2008). The ethical dilemma. Amherst, Mass.: HRD Press. Garber, P. R. (2008). The ethical dilemma. Amherst, Mass.: HRD Press. Harris, D. M. (2011). Ethics in health services and policy a global approach. San Francisco: Jossey-Bass. Harris, D. M. (2011). Ethics in health services and policy a global approach. San Francisco: Jossey-Bass. Hendrick, J. (2000). Law and ethics in nursing and health care. Cheltenham: Stanley Thornes. Hoffman, J. (2003). A Knotty Ethical Dilemma. Emergency Medicine News, 25(1), 36. Johnstone, M. (2007). Clinical risk management and the ethics of open disclosure when things go wrong: Implications for the nursing profession. Australasian Emergency Nursing Journal, 10(4), 215-216. Liaschenko, J., Peter, E. (2004). Nursing ethics and conceptualizations of nursing: profession, practice and work. Journal of Advanced Nursing, 46(5), 488-495. Retrieved February 8, 2009, from http://dx.doi.org/10.1111/j.1365-2648.2004.03011.x Linzer, N. (2003). An Ethical Dilemma in Volunteer Professional Relationships. Social Thought, 22(4), 37-51. Lowe, M. (2000). Ethical dilemma. A question of competence. Age and Ageing, 29(2), 179-182. Martin, C. W., Vaught, W., Solomon, R. C. (2010). Ethics across the professions: a reader for professional ethics. New York: Oxford University Press. Mcmahon, R. L. (2003). An ethical dilemma in a hospice setting. Palliative Supportive Care, 1(01), 35. Miller, S., Selgelid, M. J. (2008). Ethical and philosophical consideration of the dual-use dilemma in the biological sciences. New York: Springer. Monga, M. (2007). An Ethical Dilemma. Monash Business Review, 3(3), 34-35. Pattison, S. (2010). Emerging values in health care the challenge for professionals. London: Jessica Kingsley Publishers. Spector, T. (2001). The ethical architect: the dilemma of contemporary practice. New York: Princeton Architectural Press. Spector, T. (2001). The ethical architect: the dilemma of contemporary practice. New York: Princeton Architectural Press. Tschudin, V. (2003). Approaches to ethics: nursing beyond boundaries. Edinburgh: Butterworth-Heinemann. Tschudin, V., Davis, A. J. (2008). The globalisation of nursing. Oxford: Radcliffe Pub.. APA formatting by BibMe.org. Source document
Wednesday, August 21, 2019
The Philosophy Of God And Religion Theology Religion Essay
The Philosophy Of God And Religion Theology Religion Essay Beings and Human Beings are born in nature. Religion and caste are the creations of men. The need of the millennium is human integration across religions, races and countries by the pursuit of right knowledge about Man, Nature and Society. Religion is the derivative of ancient myths and beliefs passed on from one generation to the other(another) thereby being elucidated into faiths, rituals and traditions. Around 2000-2200 million people believe in Christianity, making it by far the single largest religion in the world. Around 1300-1650 million people believe in Islam, making it the second most followed religion in the world. Around 828-1000 million people follow Hinduism. Around 1000 million people do not have any religion or notion of God, also referred to as atheists. 400 million people follow Buddhism. Irrespective of what these people follow or what notion they hold of God. Religion is something, which was created for the betterment of human society as a whole. But In the 21st century religion has more or less become an instrument of war creating unrest amongst countries and people. Many of the major problems in the present millennia can be attributed to these religious conflicts. These conflicts between major world religions can become a detrimental recipe for disaster wherein they can threaten the very existence of the dominant species on this planet i.e. Homo sapiens sapiens . The reason why I lay emphasis on the genus and sub-genus is that, across the population people may differ on the basis of colour, caste, race, height, weight, gender and religion but what unites them is the sense of belonging to one species i.e. Homo sapiens. My father, a philosopher cum visionary would always say that: Beings and Human Beings are born out of the same bowl called nature. Religion and caste are the creations of man. The need of the millennium is to bridge this void and bring about human integration across religions, races and countries by the pursuit of true knowledge about Man, Nature and Society. Conflict Resolution- Conflict Resolution is the need of the hour and should therefore be given extensive thought and time, following which it should be implemented at a Micro as well as a Macro Level. Envisioning and bringing forth a society whereby individuals and communities work and make decisions for the greater good of mankind on the basis of facts rather than on myths and beliefs. Conflict Resolution amongst world religions in its literary sense cannot be achieved, nonetheless a difference in perception exists about the notion of God/Gods amongst the believers. Human beings should rise against these odds towards greater enlightenment forging ahead a new era of peace and progress. On the flip side, one should also be aware of the origin and fate of the vast expanse known as the universe comprising of millions of galaxies, stars, planets and what is the energy which is keeping all of this intact and that too in a predetermined and fixed path. One should also be aware of the conscious and subconscious state of mind through which we possess this knowledge about each and everything. If the above mentioned points were made clear, all the mere believers in this world will become true rationalists. If one Global Religion were to be followed, it would be on the basis of scientific thinking rather than on blind beliefs. All actions and texts of this religion would be based upon the scientific knowledge and literature available at the time. The theory would be self-evolving in nature to the advancements in science and technology. People should come to an understanding that all Human Beings are created as equals. Nature does not discriminate while nurturing. So as human beings we cannot be discriminative towards the way we look, approach and act towards others belonging to different castes, religions, races, colours etc. I strongly believe Knowledge is a driving force. Knowledge possessed by a certain individual is detrimental towards the way he/she acts in a certain manner. Therefore it becomes imperative to inculcate the right knowledge and values. Being ignorant of the world around is far better than being misinformed. Terrorism is also the outgrowth of this misinformation and the misconceptions about God and his preaching. This is where we need to play a role whereby we expel all the misinformation and bring about a sense of belonging. Human Beings are said to be the building blocks of societies. The kind of knowledge an individual possesses has a direct impact on the way he/she acts or behaves. The way one behaves thereby has an impact on the society as a whole. Knowledge and Behaviour play in tandem and therefore it becomes imperative to give the right Knowledge and eliminate wrong Knowledge. To do this, there are certain prerequisites, Firstly, one should know how to judge between the right knowledge and the wrong knowledge. To do this one should be aware of philosophy and its constituents especially the branch of philosophy which deals with epistemology, logic and origin of the Universe and its existence. But in this world, which has so far existed, every great society has had its fair share of myths ranging from the creation of the world to how it will eventually end. Tales of wonder and imagination abound wherein each myth is filled with magic, mystery, heroism, treachery, courage and faith. These myths are so widely accepted that they have even managed to permeate in the 21st century. Hence it is our responsibility to differentiate between a myth and a tenet. Somehow or the other the terms like god and religion are attributed to philosophy philosophy; Hence we will now discuss regarding the philosophy and what is the origin and fate of the god and religion. Different questions in philosophy which made a strong emphasis for the existence of God and religion:- We each exist but for a very short time. The actions that we do during the tenure of our life and the fruits which we bear from them is considered as life. My father used to tell me , Life is real, simple and short. Humans, being a curious species explore and question everything, we develop theories, we seek answers , we think, we justify things, we have the ability to communicate all these things which in turn makes us the most dominant species on planet earth. After coming through different perceptions of the universe from the earlier times to today, we might have a multitude of questions -: How can we understand the world in which we find ourselves? How does universe behave? What is the nature of reality? Where did all this come from? Did the universe need a creator? What are the different ways of obtaining knowledge ? How many types of matter exist in the universe? What is philosophy? What are the qualities of the different things in the universe? What is reality? What is the ultimate goal of human beings? What are beliefs? What are atoms? How do we know things? What is is a cause? How to explain the properties of a thing? What is space and time? What is justice? What is the truth? What is goodness? How language came in to existense and what is language? What are the reasons behind different things? What is beauty and art? What is perception,inference,verbal testimony? What is mind? What is the origin of religion? Who invented the first god? And countless othersà ¢Ã¢â ¬Ã ¦Ã ¢Ã¢â ¬Ã ¦Ã ¢Ã¢â ¬Ã ¦.. Traditionally these are the prime questions of Philosophy . Many indian and western schools of philosophy which gave appropriate answers to many of the above questions and near appropriate answers to some of the questions since ancient times , due to lack of availability of means and scope, like instruments and science and technology., but these days however, these questions are answered by the other schools like different branches of Physical sciences and chemical sciences. But during the earlier times these questions were answered by various religions in many different ways. Opinions of Some major Philospohers and Scientists Western Schools of Philsopohy:- When it comes to religion, there are six major figures who have done extensive research on Religions and gods, Namely 1.Friedrich max Muller(1823-1900 He is often called the father of the comparitive religion, Friedrich Max Muller was the son of a German Romantic poet. He studied in Leipzing and in Paris, where he began his first major work, a monumental edition of the Sanskrit text of the Rig Veda, published in four volumes between 1849 and 1862. He settled in England in 1846 and spent most of the remainder of his life in Oxford, becoming Professor of Comparative Philology in 1868. A prolific writer, his later books included Comparative Mythology (1856), Introduction to the Science of Religion (1873) India, What can it teach us? (1883), and many other works, including three series of Gifford Lectures and two volumes of personal reminiscences. He was alo responsible for editing the fifty-volume series of Sacred Books of the East-still an invaluable source for the study of religion. Max Muller brought the religions of the world for the first time to the notice of the English-speaking public, interpreted to the West the ancient and modern religions of India, in a vital, if sometimes idiosyncratic, way. His theories that religion arose through the personification of natural phenomena have, on the other hand, been wholly superseded. 2.Edward Burnett Taylor (1832-1917) In its early years , the study of comparative religion was much concerned with the origin and evolution of religion as a universal human phenomenon. E.B. Tylor, who in 1896 became Britains first professor of anthropology, in the 1860 s coined the term animism to describe what he believed to be the earliest stage in this evolutionary process, a simple belief in spiritual beings. Tylor studied in Mexico; this visit resulted in his first book, Anahuac (1861). He subsequently published Researches into the Early History of Mankind (1865), and his most important work, Primitive Culture (1871), in which the animism theory is cleary stated. Briefly, it is that early mans experiences of dream and trance that led him first to a belief in a separate soul (anima) in himself, and later to postulate the existence of surviving souls (ghosts), and of many such souls in animals, plants, the atmosphere, etc. Out of this belief in souls or spirits, there eventually developed belief in gods. As an evolutionary theory, this is of very little value, but it does represent accurately the way in which primal (and other) peoples (people) look on the unseen world. Tylors example, provided for the first time a way of understanding religion at a basic level, served to point anthropology along a path which it still to some extent follows. WILLIAM JAMES (1842-1910) William James, the brother of the celebrated American novelist Henry James, was chiefly responsible, in the years around the turn of the century, for popularizing the new subject of the psychology of religion. His book The Varieties of Religious Experience (1902) is a classic, and widely read even today. Trained in medicine, he taught both physiology and psychology at Harvard as early as the 1870s, and in1890 published a celebrated textbook, The Principles of Psychology. Most of his others books , including The Will to Believe (1896), Pragmatism (1907) and Human Immortality (1908), were originally courses of lectures. In his Varieties he drew many valuable distinctions between types of religious experience, the best known being that between the optimistic religion of healthy mindedness (typified by Christian Science) and the pessimistic religion of the sick soul (traditional Calvinism). He also had much to say on mysticism, and discussed altered states of consciousness many years before the subject became fashionable. He came from a Swedenborgina background, and his own religon was an indistinct theism, far removed from orhtodox Christiantity. Although he is still worth reading;his approach was too individualistic, and he had little to say about the corporate aspects of religon. His methods, too, were seriously called in question by the depth psychologists (Freud, Jung and their followers), and are hardly applicable today. WILLIAM ROBERTSON SMITH (1846-1894) Robertson Smith , best known for his magisterial book Lectures on the Religion of the Semites (1889), was a minister of the Free Church of Scotland. In 1870 he became Professor of Old Testament Studies at the Free Church Colloge in Aberdeen. In the early 1880 he was dismissed from his chair for unscriptural teaching,and in 1883 was elected Professor of Arabic at Cambridge. A liberal evangelical, he was responsible for bringing together traditional philological study of the Bible and the new insights of anthropology. He first visited North Africa in 1879, and was impressed by the existence of totemism among the Sinai Bedouin: this resulted in his first major work, Kinship and Marriage in Early Arabia(1885). In his later Lectures, he concentrated on the concept of sacririce, which he saw less as a legal transaction than as a practical means of establishing communion with deity. He also recognized that in religion, customs and rituals are often more significant than systems of belief, and that it is vitally important that the student be an accurate and sympathetic observer of the practical side of religon. His influence was widespreadd: he inspired J.G. Frazer to study totemism, and was a forerunner of the sociological study of religion- for which reason he, almost alone among his contemporaries, is still respected among sociologists and anthropologists. Despite his brush with ecclesiastical authority, he remained warmly evangelical in his personal beliefs. NATHAN SODERBLOM (1866-1931) The link between comparative religion and Christian theology was firmly established in the early part of the twentieth century by a group of scholars of whom Nathan Soderblom was perthaps the most outstanding. Born the son of a Lutheran country minister in Sweden, from 1894 to 1901 he was Swedish legation pastor in Parus; in 1901 he bacame Professor of Comparative Religion in Uppsala in 1914, a post he occupied until his death in 1931. His scholarly work spanned many fields, among them are Iranian studies, Luther studies, mysticism, and General comparative religion. Though few of his many books were translated into English, his Gifford Lectures The Living God (published posthumously in 1931) were widely read in those days. He endeavored to locate historica Protestantism within Christiantiy, and Christianity within the religions of the world. He drew valuable distinctions between mystical and revealed forms of religon, and later between two forms of mysticism, mysticism of personality (Paul, Luther) and mysticism of the infinite (indian religon). As well as this academic work, Soderblom made an invaluable contribution to twentieth-century Christianity as one of the fathers of the ecumenical movement. RUDOLF OTTO (1869-1937) Educated at Ealanged and Gottingen, most of Ottos career was spent in teaching posts at Gottingen, Breslau and Marburg. After early work in Luther studies, he turned his attention to the philosophy of religion, and after 1911 to the philosophy of religion, and after 1911 to the study of Indian religions.His best known and most important work, The Idea of the Holy, first appeared in German in 1917, and in English in 1923. In it, he attempted to show that religion begins with the sense of the numinous, that is, of a mysteriously other deity both fearsome and fascinating (numen=deity). This book became a religious classic. His later Indian studies included -Mysticism East and West (1932) and- Indias Religion of Grace (1930), and a critical edition of the Bhagavad Gita (The Original Gita, 1939). In 1921, convinced of the importance of living, inter-religious dialogue, he inaugurated the Inter-Religious League, which was not a success. In his last years his internationalism caused him to fall foul of the Nazi government in Germany, and he died in 1937. Ottos most lasting contribution to the study of religion lay in his insistence on the importance of -immediate, non-rational experience to any estimate of the nature of religion. Although -The Idea of the Holy was not always well understood, it spoke directly to the mind of the twentieth century, and helped lay the foundations for much later work in the area of personal religious experience and of mysticism. Williams James(1842-1910),William Robertson Smith(1846-94),Nathan s(S)oderblom(1866-1931,Rudolf Otta)1869-1937),When ever we speak regarding religions these people should be remebered by the world.Thier works are really needed for the mankind.They have done a major research in the field of god and religion. At the same time some scientists cum philsophers have also given their valuable opinions on God and religion. Now we shall discuss some of the valuable opinions and some misconceptions. Many people didnt develop theories on practical basis (Quantitative Predictions) .Aristotle and others, made the priniciples that appealed to him intellectually, most people suppressed the facts that they found unappealing. No matter how severely their theories deviated from reality ; they used to alter and never removed the concept. For example -The Greek Christian successors rejected the idea that the universe is governed by indifferent natural law. Some religious dogmas like Epicurus (341Bc-270Bc) opposed atomism on the grounds that it is Better to follow the myths about God than to become a slave to the destiny of natural Philosophers. Aristotle too rejected the concept of atoms because he could not accept that human beings were composed of soulless inanimate objects.But the Indian Philsophers considered Atoms as a kind of matter and there are many concepts and theories developed by Kannada on atoms ; but even the concept of atoms has been curbed in India by Adi Shankara.It is not the context of this essay to discuss more on atoms.(remove the last sentence) Most of the theories developed in the Great India with clear cut concepts of Atoms, Body, Matter, Space ( were destroyed with time and circumstances)what not everything, were just went into wrong hands, either. They were changed and some still lay. Unapproachable to the humans as they were destroyed. ( remove everything after circumstances) The Christian philosopher Thomas Aquiras said, It is clear that inanimate bodies reach their end not by chance but by intention-There is therefore an intelligent personal being whom everything in nature is ordered to its end and that intelligent person is nothing but god. Even as late as in the 16th century the great German astronomer Johanes Kepler belived that planets had sense perception and consciously followed laws of movement that were grasped by their mind. Indeed in 1277 Bishop of Temple of Paris,acting on the instructions of Pope John XXI published a list of 219 errors or heresies that were to be condemned.Among the heresies was the idea that nature follows laws.Because this conflicts with the gods omnipotence, unfortunately Pope John was killed by the effect of the law of gravity a few months later when the roof of his place fell on him due to the gravitations pull of earth. According to Descartes- God could at will alter the truth or falsity of ethical proposition or mathematical theorems but not nature. He believed that God ordained the laws of nature but had no choice in the laws; rather he picked them because the laws we experience are the only possible laws. Moreover Descartes felt once God set the world going ,he left it entirely alone. If nature is governed by laws ,then we all have a set of questions like :- 1-From where did these laws were originate? 2-How can you understand these laws? 3-Do these laws need a creator? 4-Are these laws final ? 5-Can there be exceptions to these laws? These important questions have been addressed by different philosophers ,scientists and visionaries in many different ways. The answer to the first question has been given by the great scientists like Kepler,Galileo,Descartes and Newton. It is that the laws were Designed by God. However, this is no more than a definition of god as the embodiment of the laws of nature ;unless one endows God with some other attributes such as being the god of the old testament . If we consider god as the answer to the first question then the real crunch comes in the fifth question-Are there any exceptions to the laws? Opinions about the answer to the fifth question is quite interesting . Aristotle,the great Greek philosopher clearly mentioned that there can be no exeptions to the laws.But according to the Bibilical view God not only created the laws but also has the power to make changes to those laws ,which contradicts Aristotle. In opposition to the views of Decscartes,according to Bible -by praying one can heal the terminally ill, an enormous cyclone can be just stopped by his signs, premature ends to droughts. In opposition to the views of Decscartes;God has the ability to do any thing in the universe.Even Newton believed in miracles of a sort,he thought that god must be resetting the orbits to avoid the falling of planets into Sun! But there was a rationalist during the time of Napoleon.A scientific law is not a scientific law if it holds when some super natural being decides not to intervene.Here Napolean asked Laplace- How god will fit in to this picture? Laplace replied that- I have not needed that hypothesis.In the same way we also do not need the hypothesis of god and religion;but today religion is made a major point in the hypothesis of the human beings. We can clearly sense that Laplace is a kind of rationalist.,even Albert Einstein is a rationalist, he said that: I believe in Spinozas god, who reveals himself in the lawful harmony of the world, not in a god who concerns himself with the fate and doings of mankind. Indian schools of philosophy:- India sub -continent is having a catholic theories on the God and religion and Above mentioned concepts.(remove this sentence) Different schools of Indian Philsopohy deal the above questions in many different ways. The six orthodox schools of the Indian Philsophy are :- 1.Nyaya,2.Vaishesika,3.Purva mimamasa,4.Uttaara mimasa or vedanta5.Sankahya,6.Yoga were altered in many ways in Ancient India. We do not yet know whether these schools are orthodox or rational;However the concepts which they taught are undoubtedly rational but the crunch comes when these laws are altered in order to protect the religion and god. By the advent of new laws from Kannada,Gautama and many other Philsophers and with the renewed belief in the laws, there were attempts to reconcile these laws along with God. The path of the true philosophy was bifurcated by many religious dogmas in Ancient India and even in the western world. The countries which were the bearers of the torch of discovery, invention, innovation had become calm.The religious dogmas diverted the path of true philosophy and used if for their own selfishness. The quest for knowledge in Ancient India was put off by the religious dogmas from there on great texts literature which are essential for mankind for its progress and development were interpreted in many Unscientific ways. The Great theories like Nyaya-Vaishesika,Astronomy, Mathematics Philosophy, which were developed in India in a course of time were held in very high esteem.If it were allowed to follow its original course unimpeded by the religious dogmas then there might have been be a lot of development In India all the theoeries are somehow or the other attributed to the gods and vedas. But by the advent of the Budhhists,Charvaka,Jain the heteredox schools of the India Philsopohy;there was a big change in the human society but it was again curbed by some religious dogmas in ancient India.Most of the people believe that Nyaya and vaishesika are also the heterodox schools of the indian philosophy. All the orthodox schools of the Indian Philosophy believe in god and Vedas, while Heterodox schools have a rational tendency towards the things. Hence it is clear that each philosopher, scientist, revolutionary, and guru has had a strong craving to change the society of the time to a better one. They have always had a deep insight on the days to come but due to lack of scope many misconceptions have crept into their theories. Now we shall discuss the role of god and religion Role Of God and religion- Day by day we are getting knowledge and we are getting enriched because of it . In the same way each and every text may it be religious or of any other subject should stick totally to recent discoveries and inventions. We know that we get knowledge through our sensory organs. The nerves impulses are carried from each sensory organ to the brain and it is getting processed in our brains. The brain interprets the input from our sensory organs and by that we develop our concepts and develop our own theories ( religions). But there may be difference in which one could perceive the same physical situation, with each employing different fundamental elements and concepts. If all the religions which are developed are totally dependent on the truths ,we are free to follow whichever religion that is most convenient. But this is not happening-different religions teach different things and are based on different concepts. In this sequence of the history of mankind we had found better and better theories(religions). There were gods of love and war, Sun, Earth, Sky, Oceans, Rivers, Rain, Thunder Storms even Earth Quakes and Volcanoes. Ignorance of the people in Ancient time made them to invent gods to seek answers as told before. As we are acurious species ,wherever the answer was not found or finding an answer was difficult a new god was invented and it became as if god came into every aspect of Human life. When the gods were pleased, mankind was treated to good weather, peace and freedom from natural disaster and disease and on the flip side when they are displeased there came drought, war, pestilence and epidemics since the relativity between cause and effect in nature was not in their perception( is beyond their perceptions). The gods became superior and our species was self dragged into the mercy of gods. Hence gods became inscrutable but with Kannada, Gautama and by the thoughts of Buddha about 2600 years ago. The idea arose that nature follows a set of laws and laws and epistemology and the theories of atomicity had came into practice. They developed their system of thought, matter, ways we acquire knowledge, atoms etc. Here it is clear that from the beginning of the mankind till now there have been a number of defintions of god and so many concepts and beliefs were have been developed on god by different scientists philosophers and priests.Some people of the Ancient times didnt develop scientific inquiry in their theories and hence invented false gods and wrong concept based religions. Hence in the 21st century, we the Universsal citizens who belong to the same species Homo Sapiens must enact by assuring the dignity of the Individual and Unity and Integrity of the Universe. Unless and until an(replace an with a)universal Religion and God are established,there cannot be peace in the this universe.I would like to mention one more thing The need of this millennium is human integration with right knowledge about man nature and society. As said by my father All the people on this planet earth should have a Healthy , Happy , Purposeful long life. This is only possible through synchronisation of global religions.
Tuesday, August 20, 2019
Relationship Between Media and Ethnic Minorities
Relationship Between Media and Ethnic Minorities INTRODUCTION At present, the relationship between the media and ethnic minorities has become a key issue, and a great number of professors have done lots of relatively research on this topic (Entman and Rojecki, 2000). Moreover, media has been argued that they provide an overall negative portrayal of racial minority group. Therefore, this report aims to critically analyze this argument. This study begins with illustrate the theory of ethnic minorities, especially the racial minority group. Then, the media portrayals of the racial were analyzed, which focused on analyzing the Black people and Islam groups news categories on the basis of research evidences. Finally, this report also points that the journalists who working as the media makers also provide the negative representations of the racial minority group. THE CONCEPT OF ENTHNIC MINORITIES Every country or large society contains ethnic minorities. They have their own lifestyle, language, culture and religions, which are distinct from the other communities (Adeno, 2002). Moreover, the social status of the ethnic minority is not only relating to the numerical but also linking to the political power (Cottle, 2000). Specifically, the ethnic minorities have the following features: They have smaller population than the rest of the population of the state They positioned as a non-dominant group in the state They have their own religion, language, culture etc that are different from the national people Their members have a will to continue to have their specificity Their members are not only the citizen of the state, but also belong to the minority (Greenberg and Brand, 1994). Apparently, they are not having a dominant position, and self-determination is the key issue for them (Cottle, 2000). That means ethnic minorities are a small group of people that have their specific personal behaviours in the state. RACIAL MINORITY GROUP At present, there is no conclusion or consensus about how to define, understand and analyse race (Audrey and Brian, 2005). On the basis of the historical research, race was marked by their physical or phonotypical appearance that was distinct from the social groups (Levi-Strauss, 1996).Furthermore, Malik (2001) thinks race is a physical form that has some common genetic characteristics of the population. That means racial people are different from the national people in skin colours, beliefs and rituals, language they speak and so on. They are a small group existing in the state and different from the other national people. MEDIA PORTRAYALS OF RACIAL MINORITY GROUP The media plays a significant role in providing the representation of the racial minority group to the public (Law, 2002). This part mainly focuses on analysing the portrayals of racial minority that are provided by the media. BLACK AS A PROBLEM AND A THREAT Historically, the US news coverage of blacks has charactericticsed as the people were lazier, less intelligent, less moral and more prone to crime than Whites (Stokes and Reading, 1999, p191). Moreover, as the first West Indian immigrants arrived at Empire Windrush in 1948 and the number of Black people resident in Britain has increased to more than one million. The word immigrant has been a synonym for Black although there has a large number of white immigrations at the same period. Therefore, most people would think about the rise of the Black people when they see the headline of IMMIGRANT BIRTHS UP (Bashi, 2004). Moreover, most white people regard dark pigmentation associate with dirt, poverty, low social status, low intelligence, animal sexuality, primitiveness, violence and a general inferiority, due to this the white people also connect immigrants with undesirable behaviours together such as mugging, gangsters, rioters etc (Hartmann and Husband, 1974, p202). Furthermore, a larg e number of Britains mainstream medias portrayal racial minority group in a negative way in the headline: Daily Express: MORE ASAINS ON THE WAY TO JOIN 4-STAR MIGRANTS Daily Mail: WE WANT MORE MONEY SAY 600-A-WEEK MIGRANTS Daily Telegraph: MIGRANTS HERE JUST FOR THE WELFARE HANDOUTS Sun: ASAINS OFF TO THE WORKHOUSE The Times: HOMELESS ASAINS LIKELY TO BE MOVED TO WORKHOUSE BY END OF WEEK COUNCIL SAYS (Gurevitch et al, 1982). Obviously, all of these reports indicate that the word immigrant represents the racial people, and each of the newspaper has used negative words in the headline to describe the news about racial immigrants. As a consequence of this, the readers have built racial stereotype of immigrant reports, which means they form a negative sense of immigrants equal to Coloured people, and they will think Black or other coloured people when they see the word immigration (Campbell, 1971). This readers negative impression about racial people is due to the large number of negative media coverages. In addition, a survey relates to the reporting of members of immigration shows that 61% of the content was negative (Fowler, 1991). All of these inform that the media exactly provide negative portrayal of racial. Furthermore, Sivanandan (2001) manifested that the media has demonised the Blacks. Because of these negative portrayals of the racial minority group, the audiences will appear racial people when th ey see the word immigration in the newspaper or on the television. Dennis and Pease (2000, p21) also mentioned that the news related to immigrants are always bad, for example, a newspaper from New York describe the headline in this wayIn December 1993, a Jamaican immigrant killed six commuters and wounded 17 others in a rush-hour massacre. That indicates clearly the media connect the racial minority with the negative words massacre in the headline rather than only describe the event. So, the media has provided a negative representation of the racial minority group. BLACK CRIMINALS REPORTINGS According to a media research by the US social scientists, the core reports of Black people in the television and film is usually connect with violence, crime, disease and some other negative words (Anwar and Shang, 1992). For example, a movie named Menace to Society that made by a Black man, which was full of disservice and negative portrayal of Black men. Additionally, another film Colours describe Black men as animals and they engage in violent without emotion (Barry, 1993). Furthermore, the programmer of Cold Case portrayals Black offenders as evil when they have committed a murder, while white offenders were represented as clever even intelligent criminals (Hall, 2008). In terms of television and film, Black men are always portrayaled in a totally negative way, and this has made the audience have a racial stereotype. In addition, compared with the white offenders, black people were always described as stupid offenders in the television or film. In the US, how the media represent the race minority group has become a key issue. For example, the journalists not only provide the news stories about black individuals, they also choose examples that will describe the category of black Americans and be compared to whites images of themselves (Braham, 2007). So, this makes the readers have a negative racial stereotype of race minority group. Moreover, on the basis of two data sets (ABC, CBS, and NBC nightly news programmes taped during January, February, and March, 1990, and a set of full verbatim transcripts of the ABC nightly news for an entire year), the researchers found that the media has represented black as the source of trouble and the data was shown in table 3.2.1: This table illustrates clearly about the news coverage of blacks. The most frequent news coverage about black was crime in the local news press, and the third most common topic related to black was victims, which indicates black has a non-dominant status in the state. Moreover, the news coverage relate to crime and victim account for 46.4%, which take nearly half of the reporting portrayal blacks as the threats to American society. Further, according to the data analysis result, almost 60% of news stories focus on negative representing about black events, and also the politics reporting provide non-positive messages for the blacks (Karnig, 2007). In terms of crime news, there is a significant different between media portrayals on blacks and whites, 77% of news stories about black are concerned with violent or drug crime, while 42% about white crimes (Riggins, 1992). This difference indicates the media portrayal the overwhelming majority of black news stories relate to violent, drug crime or other negative words. Moreover, the local news study found that the blacks are twice more than whites shown in the physical grasp of a police officer (Mirrless, 2006). As a result of this, image of blacks are more threatening than the white because the media reporting. ISLAM AS TERRORISTS According to research by Richardson (2004), the data shows that the negative words always appear in the Islam news, which account for nearly 97%. In the USA, the media represent an overall negative image of Islam after 9-11 events. Times magazine analyses 140 reports (2003 May 5 to November 24) about the Islamic world after the end of the war in Iraq, and describes as a violent terror, ignorance and backwardness of the Islamic world, even portrayal as the birthplace of a devil for Americans (Gerges, 2004). For todays US and European public, Islam is particular unpleasant news. Moreover, both the media and government portrayal the Islam is a threat to Western civilization (Poole, 2002). In addition, Times provides several major themes in the Islam reporting: the first major theme is abouthe terrorist organizations, terrorists, terrorist attacks and counter-terrorism operations, which accounting for 36.4; second major theme post-war situation in Iraq that accounting for 22.9; third theme accounting for 11.4% that relates to the tyranny of Saddam Husseins sons, atrocities, and the traces of his son and property; and followed by Islamic countries and terrorist organizations (7.9%) and authoritarian backwardness of Islamic countries, as well as the peoples tragic life and resistance (5%) (Gerges, 2004). These results indicate that the media nearly provide a whole news stories that make Islam and terrorism together. Furthermore, Times reports for the Islamic world is always associated with terrorism and tyranny, and the media attempt to summarize the Islamic civilization with ignorance and warlike character. Meanwhile, there is no reporting about the daily life of civili ans in the Islamic world (Kandiyoti, 2006). After the 9-11 events in 2001, the whole media institutions in the USA describe Islam in a terrorism image, and almost all the citizen fear of the Islam (Poole, 2002). All these reporting indicate that the media only focus on providing a negative image of Islam to the audiences, which always make Islam connect with terrorism in the news reporting. DOMESTIC REPORTINGS OF THE RIOTS Due to the two bombs was exploded in the UK in 1999; the domestic reporting of the riots has increased in the UK (Lewis, 2000). Generally, the domestic reporting such as the Times, the Guardians, Independent and Sun have interpreted black people associated with conflict, controversy and deviance (Richardson, 2004). Moreover, Hartmann and Husband (1974) found that there always appeared race combined with conflict or violent words in the headlines of press news in those four newspapers. Further, these newspapers have the similarity news coverage, which are immigration, relations between black and white, legialation to control immigration (Braham, 2007). In addition, according to the Leicester Universitys Mass Communication research, the citizens pay more attention to consider the threat of the coloured people to them rather than the housing, education and employment about the coloured people. All of these research evidences have confirmed the media reports in the local concentration of ethnic groups described in negative news, and 97% of the news coverage of race links to crisis, violence and other prejudicial words. Even the news end with that the coloured immigrants has given us a threat (Anwar, 2004). This has proved that the media provide a negative image of racial minority group. In terms of crime news reporting, the media always show more mug shot of the Black offender rather than the white perpetrators (Entman and Rojecki, 2000).In that case, the continuously negative reporting of Black men will lead the audience have a negative racial stereotype, which associate murder, abduct, rape and other negative word with Black men automatically (Bryant and Oliver, 2009). In terms of the reports of domestic violence, Troyna (1987) shows that the media focus on reporting the result rather than the reason when the news covered of violence between racist offenders and white victims. Therefore, the negative representation of racial disturbance was made by the media, and the news framework was based on the black presence and the news coverage was full of conflict and tension. In addition, a research about journalists found that they used to make prejudicial stereotypes to portrayal Britains minority communities. (Cottle, 2000; Gabriel, 1994; Harmann and Husband, 1974; van Dijk, 1989) In that case, journalists stereotypical representation about race minority communities will appear in the press, which lead more and more negative portrayal about racial. JOURNALISTS PORTRAYALS OF RACIAL MINORITY GROUP In the United States, due to historical reasons, whites have a relatively higher status rather than other ethnic groups such as the African-American, Asian Americans, and Hispanics etc; therefore the US media are more likely to evaluate other minorities from this white-dominated mainstream culture perspective (Cottle, 1992). In terms of the media, especially the mainstream media, white accounted for the vast majority of journalists for a long time; the proportion of white journalists and commentators is overwhelming advantages in the news and current affairs programs, and it is difficult to see Asia and other minority journalists or reporters during the news or programmes (Fife, 2007). Hence, this imbalance in the distribution of personnel also contributed to the media ethnocentrism. More accurately speaking, that is a white-dominated media culture and perspective (Entman, 1990). Moreover, the worse is that those who live in the United States-led class advantaged groups are difficult to realize the existence of ethnocentrism and impact, and if this trend continues, the spread of sensitivity (sensitivity) would be weakened of other ethnic or vulnerable groups; and also they would be cold or weak outlook for other groups to see the damage. They even thought it was the freedom of the press, information, entertainment, or objective comments about the reportings of very serious racial discrimination or personal prejudice (Sonenshein, 1993).For example, the famous CBS radio show host Don Imus has dismissed because he calling a black female athlete hair volume prostitute in the program for black college women basketball in 2007.In the last century 90s, another well-known program host Bob Grant was forced to resign because he commentate a black mayor as a toilet cleaners (David, 2007). However, these commentators do not think that their remarks would cause great harm to the black community, because they are in mainstream classes (Kanellos, 1994). Hence, this unbalance distribution of the journalists and the inherent racial superiority of white press journalists, will inevitably lead to negative news coverage of the race. CONCLUSION To sum up, according to the above analysis of the researches, it is clearly to see that media really provide negative portrayals of racial minority group. Whether the newspapers, television or website, there always appear the black or Islam news event associated with violent, drug crime, terrorism and other negative words, this inform that the media has represented the black or Islam as a negative image to the audience, even make the audience have a race stereotype, which means the audiences will connect the black or Islam people with the negative words such as immigrations, threat to us, terrible and violent etc automatically. Hence, the media really provide a negative portrayal of racial minority group and even influence the sudiences image of race people. REFERENCE Adeno, A. 2002. Individualism, Communitarianism, and the Rights of Ethnic Minorities. 2nd London: Sage press. Anwar, M and Shang, A. 1992. 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